# Your strategy needs a strategy

- Institution: TED
- Department: TED@BCG Berlin
- Speaker: Martin Reeves
- Year: 2014
- Level: For everyone
- Language: English
- Subjects: Business and management
- Source: [TED](https://www.ted.com/talks/martin_reeves_your_strategy_needs_a_strategy)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Is it possible to look ahead without stumbling over what's in front of you? All too often companies spend precious time laying out long term strategic plans, only to discover that their maps are out of date in a month. Business strategy expert Martin Reeves offers a solution. He advocates transitioning from relying on a single "classical" approach to strategy and moving towards a more tailored approach to strategy and execution, selecting from 5 distinct patterns of success.

## Lectures

1. [Your strategy needs a strategy](https://invisiblenetwork.ai/learn/ted/martin_reeves_your_strategy_needs_a_strategy/059671ab4faf), 12 min (TED's player)