# Why play is essential for business

- Institution: TED
- Department: TED@BCG
- Speaker: Martin Reeves
- Year: 2021
- Level: For everyone
- Language: English
- Subjects: Business and management
- Source: [TED](https://www.ted.com/talks/martin_reeves_why_play_is_essential_for_business)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

To thrive in today's competitive economy, you need to constantly reimagine your business. So what's the secret to sustained success? Strategist Martin Reeves makes a pitch for embracing play to spark innovative business ideas -- and invites you to try out a series of imagination games that he uses to get leaders to stretch their thinking and dream up new possibilities.

## Lectures

1. [Why play is essential for business](https://invisiblenetwork.ai/learn/ted/martin_reeves_why_play_is_essential_for_business/d6be9d4b3388), 12 min (TED's player)