# The argument for trouble

- Institution: TED
- Department: TED@UPS
- Speaker: Mark Modesti
- Year: 2015
- Level: For everyone
- Language: English
- Subjects: Business and management
- Source: [TED](https://www.ted.com/talks/mark_modesti_the_argument_for_trouble)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

In ten years, 40% of today's Fortune 500 companies on the S&P will be gone. Why? Mark Modesti argues it's because they fail to embrace trouble. A professional troublemaker and Customer Solutions Executive, Modesti uses examples from business, his personal life, and Abraham Lincoln to show why we need to embrace the trouble we ache to escape – before it hunts us down.

## Lectures

1. [The argument for trouble](https://invisiblenetwork.ai/learn/ted/mark_modesti_the_argument_for_trouble/651b069a808b), 8 min (TED's player)