# The power of personalization in the age of AI

- Institution: TED
- Department: TED@BCG
- Speaker: Mark Abraham
- Year: 2024
- Level: For everyone
- Language: English
- Subjects: Business and management
- Source: [TED](https://www.ted.com/talks/mark_abraham_the_power_of_personalization_in_the_age_of_ai)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI.

## Lectures

1. [The power of personalization in the age of AI](https://invisiblenetwork.ai/learn/ted/mark_abraham_the_power_of_personalization_in_the_age_of_ai/48b7fdf2294d), 13 min (TED's player)