# The ethics of collecting data

- Institution: TED
- Department: TED@IBM
- Speaker: Marie Wallace
- Year: 2014
- Level: For everyone
- Language: English
- Subjects: Philosophy
- Source: [TED](https://www.ted.com/talks/marie_wallace_the_ethics_of_collecting_data)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

One big ethical question looms over the excitement about the potential of big data: how do we maintain privacy while gleaning insight from all of this collected information? Marie Wallace offers some fresh thinking on the topic, such as radical transparency on how retailers use ads to target certain demographics.

## Lectures

1. [The ethics of collecting data](https://invisiblenetwork.ai/learn/ted/marie_wallace_the_ethics_of_collecting_data/a8cff6569bbd), 11 min (TED's player)