# How to make learning as addictive as social media

- Institution: TED
- Department: TED2023
- Speaker: Luis von Ahn
- Year: 2023
- Level: For everyone
- Language: English
- Subjects: Computer science, Business and management, Society and politics, Languages and linguistics, Teaching and learning
- Source: [TED](https://www.ted.com/talks/luis_von_ahn_how_to_make_learning_as_addictive_as_social_media)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

When technologist Luis von Ahn was building the popular language-learning platform Duolingo, he faced a big problem: Could an app designed to teach you something ever compete with addictive platforms like Instagram and TikTok? He explains how Duolingo harnesses the psychological techniques of social media and mobile games to get you excited to learn — all while spreading access to education across the world.

## Lectures

1. [How to make learning as addictive as social media](https://invisiblenetwork.ai/learn/ted/luis_von_ahn_how_to_make_learning_as_addictive_as_social_media/a4cf8e773194), 13 min (TED's player)