# Where are our digital ads really going?

- Institution: TED
- Department: TED@BCG Berlin
- Speaker: Kristi Rogers
- Year: 2014
- Level: For everyone
- Language: English
- Subjects: Economics, Business and management, Society and politics
- Source: [TED](https://www.ted.com/talks/kristi_rogers_where_are_our_digital_ads_really_going)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Imagine a world in which every ad you saw was relevant -- where advertising wasn't random or intrusive, but rather a carefully thought out combination of products you already wanted to know about. In this talk, advertising researcher Kristi Rogers describes how involving advanced mathematics in marketing will ultimately transform the way we interact with products, and the way brands interact with us.

## Lectures

1. [Where are our digital ads really going?](https://invisiblenetwork.ai/learn/ted/kristi_rogers_where_are_our_digital_ads_really_going/9021065b0633), 12 min (TED's player)