# Two reasons companies fail -- and how to avoid them

- Institution: TED
- Department: TED@BCG London
- Speaker: Knut Haanaes
- Year: 2015
- Level: For everyone
- Language: English
- Subjects: Business and management
- Source: [TED](https://www.ted.com/talks/knut_haanaes_two_reasons_companies_fail_and_how_to_avoid_them)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Is it possible to run a company and reinvent it at the same time? For business strategist Knut Haanaes, the ability to innovate after becoming successful is the mark of a great organization. He shares insights on how to strike a balance between perfecting what we already know and exploring totally new ideas -- and lays out how to avoid two major strategy traps.

## Lectures

1. [Two reasons companies fail -- and how to avoid them](https://invisiblenetwork.ai/learn/ted/knut_haanaes_two_reasons_companies_fail_and_how_to_avoid_them/0a8918e004ce), 11 min (TED's player)