# The 4 superpowers of design

- Institution: TED
- Department: TED@BCG Milan
- Speaker: Kevin Bethune
- Year: 2017
- Level: For everyone
- Language: English
- Subjects: Business and management, Art, architecture and design
- Source: [TED](https://www.ted.com/talks/kevin_bethune_the_4_superpowers_of_design)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Design veteran Kevin Bethune argues that designers' talents are often undervalued in business. He says that all designers have four key superpowers: x-ray vision, shapeshifting, extrasensory perception (ESP) and the ability to make others superhuman. Sound unbelievable? Watch and learn what can happen when designers are given space in the workplace to thrive and grow.

## Lectures

1. [The 4 superpowers of design](https://invisiblenetwork.ai/learn/ted/kevin_bethune_the_4_superpowers_of_design/bf9a5446ee67), 13 min (TED's player)