# How to make climate stories impossible to ignore

- Institution: TED
- Department: TED Countdown: Overcoming Dilemmas in the Green Transition
- Speaker: Katherine Dunn
- Year: 2024
- Level: For everyone
- Language: English
- Subjects: Earth and environment, Society and politics
- Source: [TED](https://www.ted.com/talks/katherine_dunn_how_to_make_climate_stories_impossible_to_ignore)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

In environmental reporting, “it's not always about the big climate story,” says journalist Katherine Dunn. She challenges newsrooms to rethink how they cover climate change, connecting to the things readers love — whether that’s jobs, football or even a good mango — with three actionable tips for making overlooked stories irresistible.

## Lectures

1. [How to make climate stories impossible to ignore](https://invisiblenetwork.ai/learn/ted/katherine_dunn_how_to_make_climate_stories_impossible_to_ignore/d14dc00468a3), 10 min (TED's player)