# Beethoven the businessman

- Institution: TED
- Department: TEDxSMU
- Speaker: José Bowen
- Year: 2011
- Level: For everyone
- Language: English
- Subjects: Business and management, History, Music
- Source: [TED](https://www.ted.com/talks/jose_bowen_beethoven_the_businessman)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

The revolution that made music more marketable, more personal and easier to pirate began ... at the dawn of the 19th century. José Bowen outlines how new printing technology and an improved piano gave rise to the first music industry.

## Lectures

1. [Beethoven the businessman](https://invisiblenetwork.ai/learn/ted/jose_bowen_beethoven_the_businessman/51dc5e51f1d2), 13 min (TED's player)