# The post-crisis consumer

- Institution: TED
- Department: TEDxKC
- Speaker: John Gerzema
- Year: 2009
- Level: For everyone
- Language: English
- Subjects: Economics, Business and management
- Source: [TED](https://www.ted.com/talks/john_gerzema_the_post_crisis_consumer)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

## Lectures

1. [The post-crisis consumer](https://invisiblenetwork.ai/learn/ted/john_gerzema_the_post_crisis_consumer/76f62cc7d0fd), 17 min (TED's player)