# Terrorism is a failed brand

- Institution: TED
- Department: TEDGlobal 2012
- Speaker: Jason McCue
- Year: 2012
- Level: For everyone
- Language: English
- Subjects: Business and management, Law
- Source: [TED](https://www.ted.com/talks/jason_mccue_terrorism_is_a_failed_brand)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product -- the recruits. He shares stories of real cases where he and other activists used this approach to engage and create change.

## Lectures

1. [Terrorism is a failed brand](https://invisiblenetwork.ai/learn/ted/jason_mccue_terrorism_is_a_failed_brand/9bb5a97185e5), 19 min (TED's player)