# How big brands can help save biodiversity

- Institution: TED
- Department: TEDGlobal 2010
- Speaker: Jason Clay
- Year: 2010
- Level: For everyone
- Language: English
- Subjects: Earth and environment, Business and management
- Source: [TED](https://www.ted.com/talks/jason_clay_how_big_brands_can_help_save_biodiversity)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves.

## Lectures

1. [How big brands can help save biodiversity](https://invisiblenetwork.ai/learn/ted/jason_clay_how_big_brands_can_help_save_biodiversity/d9bc1c03b1b8), 20 min (TED's player)