# How can you change someone's mind?

- Institution: TED
- Department: TED-Ed
- Speaker: Hugo Mercier
- Year: 2018
- Level: For everyone
- Language: English
- Subjects: Society and politics
- Source: [TED](https://www.ted.com/talks/hugo_mercier_how_can_you_change_someone_s_mind)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Why do arguments change people's minds in some cases and backfire in others? Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value. \[TED-Ed Animation by TED-Ed\]

## Lectures

1. [How can you change someone's mind?](https://invisiblenetwork.ai/learn/ted/hugo_mercier_how_can_you_change_someone_s_mind/adda4837d7e7), 5 min (TED's player)