# The anti-CEO playbook

- Institution: TED
- Department: TED2019
- Speaker: Hamdi Ulukaya
- Year: 2019
- Level: For everyone
- Language: English
- Subjects: Economics, Business and management
- Source: [TED](https://www.ted.com/talks/hamdi_ulukaya_the_anti_ceo_playbook)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business playbook of the past -- and shares his vision for a new, "anti-CEO playbook" that prioritizes people over profits. "This is the difference between profit and true wealth," he says.

## Lectures

1. [The anti-CEO playbook](https://invisiblenetwork.ai/learn/ted/hamdi_ulukaya_the_anti_ceo_playbook/3c8ddbd36deb), 18 min (TED's player)