# Why it's so hard to make healthy decisions

- Institution: TED
- Department: TEDMED 2018
- Speaker: David Asch
- Year: 2018
- Level: For everyone
- Language: English
- Subjects: Medicine and health, Economics, Psychology and the brain
- Source: [TED](https://www.ted.com/talks/david_asch_why_it_s_so_hard_to_make_healthy_decisions)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Why do we make poor decisions that we know are bad for our health? In this frank, funny talk, behavioral economist and health policy expert David Asch explains why our behavior is often irrational -- in highly predictable ways -- and shows how we can harness this irrationality to make better decisions and improve our health care system overall.

## Lectures

1. [Why it's so hard to make healthy decisions](https://invisiblenetwork.ai/learn/ted/david_asch_why_it_s_so_hard_to_make_healthy_decisions/2e5bf72a89f6), 17 min (TED's player)