# What physics taught me about marketing

- Institution: TED
- Department: TEDGlobal 2010
- Speaker: Dan Cobley
- Year: 2010
- Level: For everyone
- Language: English
- Subjects: Mathematics, Physics, Business and management
- Source: [TED](https://www.ted.com/talks/dan_cobley_what_physics_taught_me_about_marketing)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

## Lectures

1. [What physics taught me about marketing](https://invisiblenetwork.ai/learn/ted/dan_cobley_what_physics_taught_me_about_marketing/27131748c0aa), 8 min (TED's player)