# The art of first impressions -- in design and life

- Institution: TED
- Department: TEDSalon NY2015
- Speaker: Chip Kidd
- Year: 2015
- Level: For everyone
- Language: English
- Subjects: Literature and writing, Art, architecture and design
- Source: [TED](https://www.ted.com/talks/chip_kidd_the_art_of_first_impressions_in_design_and_life)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly -- clarity and mystery -- and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.

## Lectures

1. [The art of first impressions -- in design and life](https://invisiblenetwork.ai/learn/ted/chip_kidd_the_art_of_first_impressions_in_design_and_life/1228cb444e39), 19 min (TED's player)