# Why social media is reimagining our future

- Institution: TED
- Department: TED@IBM
- Speaker: Bryan Kramer
- Year: 2014
- Level: For everyone
- Language: English
- Source: [TED](https://www.ted.com/talks/bryan_kramer_why_social_media_is_reimagining_our_future)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Bryan Kramer believes that social media is so popular because it allows us to control our personal brand: aligning the perceptions others have of us with our perception of ourselves. Concluding with a live Twitter experiment to test the true reach that sharing can have, he makes a case for the use of social media, and -- in the process -- illuminates the reason over 700 million photos and videos are processed on Snapchat every day.

## Lectures

1. [Why social media is reimagining our future](https://invisiblenetwork.ai/learn/ted/bryan_kramer_why_social_media_is_reimagining_our_future/bb9c00762dc6), 13 min (TED's player)