# To help solve global problems, look to developing countries

- Institution: TED
- Department: We the Future
- Speaker: Bright Simons
- Year: 2019
- Level: For everyone
- Language: English
- Subjects: Medicine and health, Economics, Business and management
- Source: [TED](https://www.ted.com/talks/bright_simons_to_help_solve_global_problems_look_to_developing_countries)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

To address the problem of counterfeit goods, African entrepreneurs like Bright Simons have come up with innovative and effective ways to confirm products are genuine. Now he asks: Why aren't these solutions everywhere? From password-protected medicines to digitally certified crops, Simons demonstrates the power of local ideas -- and calls on the rest of the world to listen up.

## Lectures

1. [To help solve global problems, look to developing countries](https://invisiblenetwork.ai/learn/ted/bright_simons_to_help_solve_global_problems_look_to_developing_countries/23a01f5028c0), 10 min (TED's player)
