# The creative power of your intuition

- Institution: TED
- Department: TEDMonterey
- Speaker: Bozoma Saint John
- Year: 2021
- Level: For everyone
- Language: English
- Subjects: Business and management
- Source: [TED](https://www.ted.com/talks/bozoma_saint_john_the_creative_power_of_your_intuition)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Great ideas are like electricity -- they snap into sharp focus and sprint from place to place. What's the best way to capture them? Bozoma Saint John, Chief Marketing Officer at Netflix, makes a compelling case to move away from an overreliance on data when making big decisions -- and calls on us all to tap into the power of our intuition and become creative trailblazers.

## Lectures

1. [The creative power of your intuition](https://invisiblenetwork.ai/learn/ted/bozoma_saint_john_the_creative_power_of_your_intuition/3fd76230268b), 13 min (TED's player)