# The paradox of choice

- Institution: TED
- Department: TEDGlobal 2005
- Speaker: Barry Schwartz
- Year: 2005
- Level: For everyone
- Language: English
- Subjects: Economics, Business and management, Psychology and the brain
- Source: [TED](https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

## Lectures

1. [The paradox of choice](https://invisiblenetwork.ai/learn/ted/barry_schwartz_the_paradox_of_choice/9324aa80ff33), 20 min (TED's player)