# The power of purpose in business

- Institution: TED
- Department: TED@BCG
- Speaker: Ashley M. Grice
- Year: 2022
- Level: For everyone
- Language: English
- Subjects: Business and management
- Source: [TED](https://www.ted.com/talks/ashley_m_grice_the_power_of_purpose_in_business)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

What's a company's purpose? It's not the same as mission or vision, which change when leadership changes. Strategist Ashley M. Grice explains the power of purpose to push boundaries of innovation and bring clarity to every aspect of an organization, from the top floor to the shop floor.

## Lectures

1. [The power of purpose in business](https://invisiblenetwork.ai/learn/ted/ashley_m_grice_the_power_of_purpose_in_business/ed95c4911901), 10 min (TED's player)