# Can salad dressing transform capitalism?

- Institution: TED
- Department: TED@BCG
- Speaker: Alex Amouyel
- Year: 2024
- Level: For everyone
- Language: English
- Subjects: Business and management
- Source: [TED](https://www.ted.com/talks/alex_amouyel_can_salad_dressing_transform_capitalism)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

What if businesses were designed to maximize impact — not just profits? Alex Amouyel, president and CEO of Newman's Own Foundation, details the organization’s commitment to donate all of the profits from the food company it owns — and shows what the “100% for purpose” movement can teach us about doing business, philanthropy and capitalism differently.

## Lectures

1. [Can salad dressing transform capitalism?](https://invisiblenetwork.ai/learn/ted/alex_amouyel_can_salad_dressing_transform_capitalism/4cfe7740a163), 12 min (TED's player)