# Reigniting creativity in business

- Institution: TED
- Department: TED@BCG San Francisco
- Speaker: Alan Iny
- Year: 2013
- Level: For everyone
- Language: English
- Subjects: Business and management
- Source: [TED](https://www.ted.com/talks/alan_iny_reigniting_creativity_in_business)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical originality in organizations is often lacking. Alan Iny offers a key to think outside the box: apply doubt to the very models and philosophies that make up the box itself.

## Lectures

1. [Reigniting creativity in business](https://invisiblenetwork.ai/learn/ted/alan_iny_reigniting_creativity_in_business/b5e921d717c0), 8 min (TED's player)