# How to engineer a viral music video

- Institution: TED
- Department: TEDxUSC
- Speaker: Adam Sadowsky
- Year: 2010
- Level: For everyone
- Language: English
- Subjects: Physics, Engineering, Music
- Source: [TED](https://www.ted.com/talks/adam_sadowsky_how_to_engineer_a_viral_music_video)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

The band OK Go dreamed up the idea of a massive Rube Goldberg machine for their next music video -- and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became the YouTube sensation "This Too Shall Pass."

## Lectures

1. [How to engineer a viral music video](https://invisiblenetwork.ai/learn/ted/adam_sadowsky_how_to_engineer_a_viral_music_video/2e96822a133b), 12 min (TED's player)