# A creator-led internet, built on blockchain

- Institution: TED
- Department: TED2022
- Speaker: Adam Mosseri
- Year: 2022
- Level: For everyone
- Language: English
- Subjects: Art, architecture and design
- Source: [TED](https://www.ted.com/talks/adam_mosseri_a_creator_led_internet_built_on_blockchain)
- Licence: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (Non-commercial use only, and no changed versions.)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

As digital assets like cryptocurrency and NFTs become more mainstream, design thinker and head of Instagram Adam Mosseri believes that creators are uniquely positioned to benefit. These blockchain-enabled technologies could remove the need for a "middleman" in the form of large social media platforms, allowing creators to more freely distribute their work and connect with their audiences. He explains how this new age of the internet will give way to "the greatest transfer of power from institutions to individuals in all time."

## Lectures

1. [A creator-led internet, built on blockchain](https://invisiblenetwork.ai/learn/ted/adam_mosseri_a_creator_led_internet_built_on_blockchain/4a78e717baf7), 14 min (TED's player)