# Economic Environment and Business Strategy

- Institution: IIT Kanpur
- Department: Economics
- Teacher: Prof. Sukumar Vellakkal
- Level: Undergraduate
- Language: English
- Subjects: Economics
- Source: [NPTEL](https://nptel.ac.in/courses/130104711)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/130104711)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

The course aims at providing adequate exposure to the basic concepts and policy issues related to the economic and business environments, both nationally and globally. Furthermore, this course is designed better to understand macroeconomic dynamics within business and the economy. It also offers an understanding of how the business will succeed in a dynamic business environment with competitive strategies. Finally, the course aims to enhance our understanding of how business decisions are made.

Intended audience: Senior UG and PG Students

## Lectures

1. [Lecture 1 : Introduction to Business Environment](https://invisiblenetwork.ai/learn/nptel/130104711/754a61df75de) (YouTube)
2. [Lecture 2 : Market Mechanism](https://invisiblenetwork.ai/learn/nptel/130104711/e23f7b1fcc29) (YouTube)
3. [Lecture 3 : Understanding the Working of the Market Mechanism](https://invisiblenetwork.ai/learn/nptel/130104711/8ebd9204e2cf) (YouTube)
4. [Lecture 4 : Understanding the Elasticity Concepts](https://invisiblenetwork.ai/learn/nptel/130104711/4dbaff954bb9) (YouTube)
5. [Lecture 5 : Business Environment: Technology, Society and Policy](https://invisiblenetwork.ai/learn/nptel/130104711/2c04b985c170) (YouTube)
6. [Lecture 6 : Government Interventions in Market System](https://invisiblenetwork.ai/learn/nptel/130104711/2c42c6d5a081) (YouTube)
7. [Lecture 7 : Externalities: A Case for Government Intervention in Market Economies](https://invisiblenetwork.ai/learn/nptel/130104711/0d24e8241a6a) (YouTube)
8. [Lecture 8 : Political and Government Environment](https://invisiblenetwork.ai/learn/nptel/130104711/363892e87254) (YouTube)
9. [Lecture 9 : Macroeconomic Environment and GDP](https://invisiblenetwork.ai/learn/nptel/130104711/2148b0f1911d) (YouTube)
10. [Lecture 10 : GDP Concepts](https://invisiblenetwork.ai/learn/nptel/130104711/b5697d2d2c45) (YouTube)
11. [Lecture 11: Comparing GDP Measures and Economic Welfare](https://invisiblenetwork.ai/learn/nptel/130104711/85083a16ba5b) (YouTube)
12. [Lecture 12: Measuring Inflation: Concepts, Tools, and Techniques](https://invisiblenetwork.ai/learn/nptel/130104711/003281ac93e0) (YouTube)
13. [Lecture 13: Inflation Measures: Comparison and the Indian Context](https://invisiblenetwork.ai/learn/nptel/130104711/4ac860058346) (YouTube)
14. [Lecture 14: Understanding the Financial Environment](https://invisiblenetwork.ai/learn/nptel/130104711/9407551ae622) (YouTube)
15. [Lecture 15:Financial Instruments and Intermediaries](https://invisiblenetwork.ai/learn/nptel/130104711/1cf858e8ce21) (YouTube)
16. [Lecture 16: Debt Markets: Bonds and Interest Rate Fundamentals](https://invisiblenetwork.ai/learn/nptel/130104711/498a4516be04) (YouTube)
17. [Lecture 17: Interest Rate Determination: Market Forces and Policy](https://invisiblenetwork.ai/learn/nptel/130104711/e901a580f8bc) (YouTube)
18. [Lecture 18: Theories of Interest Rate Determination – I](https://invisiblenetwork.ai/learn/nptel/130104711/c741b5ab9353) (YouTube)
19. [Lecture 19: Credit Rating: Purpose, Process, and Impact](https://invisiblenetwork.ai/learn/nptel/130104711/a20bc938734e) (YouTube)
20. [Lecture 20: Theories of Interest Rate Determination – II](https://invisiblenetwork.ai/learn/nptel/130104711/831c95484478) (YouTube)
21. [Lecture 21: Monetary Policy: Objectives and Instruments](https://invisiblenetwork.ai/learn/nptel/130104711/0a66ff38fa08) (YouTube)
22. [Lecture 22: Central Banking and the Money Supply Process – I](https://invisiblenetwork.ai/learn/nptel/130104711/caf6f1aad0e3) (YouTube)
23. [Lecture 23 : Central Banking and the Money Supply Process – II](https://invisiblenetwork.ai/learn/nptel/130104711/c1b1ff06b976) (YouTube)
24. [Lecture 24: Structure and Formulation of Monetary Policies: Insights](https://invisiblenetwork.ai/learn/nptel/130104711/f85ea8b8b73f) (YouTube)
25. [Lecture 25: Monetary Policy Strategies](https://invisiblenetwork.ai/learn/nptel/130104711/6cc34e0274da) (YouTube)
26. [Lecture 26: Fiscal environment](https://invisiblenetwork.ai/learn/nptel/130104711/3b54ba5f747a) (YouTube)
27. [Lecture 27: Understanding an open economy](https://invisiblenetwork.ai/learn/nptel/130104711/bacccb8fdc67) (YouTube)
28. [Lecture 28: Foreign exchange](https://invisiblenetwork.ai/learn/nptel/130104711/eaa8944fb7c9) (YouTube)
29. [Lecture 29 : Policy Interventions in the Forex Market](https://invisiblenetwork.ai/learn/nptel/130104711/40e169c1dd9a) (YouTube)
30. [Lecture 30: International Trade Environment](https://invisiblenetwork.ai/learn/nptel/130104711/bc627d720dc6) (YouTube)
31. [Lecture 31: Trade Agreements](https://invisiblenetwork.ai/learn/nptel/130104711/49fb459324a0) (YouTube)
32. [Lecture 32:Business Cycles](https://invisiblenetwork.ai/learn/nptel/130104711/5c364753bcf3) (YouTube)
33. [Lecture 33 : Major Business Cycles - I](https://invisiblenetwork.ai/learn/nptel/130104711/13c06ecba1cc) (YouTube)
34. [Lecture 34: Major Business Cycles - II](https://invisiblenetwork.ai/learn/nptel/130104711/92bbc5394618) (YouTube)
35. [Lecture 35: 2007 - 08 Financial Crisis and Recession 2008 -09](https://invisiblenetwork.ai/learn/nptel/130104711/00ed7c557cde) (YouTube)
36. [Lecture 36: Policy Lags and Macroeconomic Stability](https://invisiblenetwork.ai/learn/nptel/130104711/3538bdee4d82) (YouTube)
37. [Lecture 37: Strategic Management - I](https://invisiblenetwork.ai/learn/nptel/130104711/5d98522815dc) (YouTube)
38. [Lecture 38: Strategic Management - II](https://invisiblenetwork.ai/learn/nptel/130104711/23df514215ce) (YouTube)
39. [Lecture 39: Strategic Management - III](https://invisiblenetwork.ai/learn/nptel/130104711/d3bae0c8874e) (YouTube)
40. [Lecture 40: Case Study Approach](https://invisiblenetwork.ai/learn/nptel/130104711/669c32e3333f) (YouTube)