# Integrated Marketing Management

- Institution: IISc Bangalore
- Department: Management
- Teacher: Prof. R. Srinivasan
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110108141)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110108141)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Evolution of Marketing](https://invisiblenetwork.ai/learn/nptel/110108141/25966eb0e9cd) (Video)
2. [Marketing Management](https://invisiblenetwork.ai/learn/nptel/110108141/16f3811b88bb) (Video)
3. [Marketing in India](https://invisiblenetwork.ai/learn/nptel/110108141/d4fb49508f6e) (Video)
4. [Role of Marketing](https://invisiblenetwork.ai/learn/nptel/110108141/796c3d92ce4f) (Video)
5. [Case Analysis](https://invisiblenetwork.ai/learn/nptel/110108141/6e483cdad4fa) (Video)
6. [Case Analysis.](https://invisiblenetwork.ai/learn/nptel/110108141/2efb841d3d40) (Video)
7. [Case of Suryodaya](https://invisiblenetwork.ai/learn/nptel/110108141/c828ea3fbcdd) (Video)
8. [Marketing System](https://invisiblenetwork.ai/learn/nptel/110108141/482b37b483fd) (Video)
9. [Input -Output Map](https://invisiblenetwork.ai/learn/nptel/110108141/9eae67cfaee9) (Video)
10. [Competition](https://invisiblenetwork.ai/learn/nptel/110108141/4107b97cf8de) (Video)
11. [Consumer Behaviour Model](https://invisiblenetwork.ai/learn/nptel/110108141/c1d87234c6b0) (Video)
12. [BCG Matrix, Strategic Marketing](https://invisiblenetwork.ai/learn/nptel/110108141/1a081b18178d) (Video)
13. [Marketing Strategy](https://invisiblenetwork.ai/learn/nptel/110108141/6f438d499a28) (Video)
14. [Market Segmentation, VALS Model](https://invisiblenetwork.ai/learn/nptel/110108141/63fe2432a5d0) (Video)
15. [Sales Function& Marketing Mix](https://invisiblenetwork.ai/learn/nptel/110108141/b4a8cb6358a8) (Video)
16. [B- B Markets, Macro Environment](https://invisiblenetwork.ai/learn/nptel/110108141/01be1aa32faa) (Video)
17. [Analytical Marketing System](https://invisiblenetwork.ai/learn/nptel/110108141/297e3c05701c) (Video)
18. [Decision Models](https://invisiblenetwork.ai/learn/nptel/110108141/1b6c98436164) (Video)
19. [E- Business](https://invisiblenetwork.ai/learn/nptel/110108141/b01074fa861b) (Video)
20. [Market Demand, Concept Testing](https://invisiblenetwork.ai/learn/nptel/110108141/6cca7436361c) (Video)
21. [Product, Product Mix, PLC](https://invisiblenetwork.ai/learn/nptel/110108141/4aeb5c0715db) (Video)
22. [PLC continued](https://invisiblenetwork.ai/learn/nptel/110108141/0ffb1849d19e) (Video)
23. [Pricing Strategies](https://invisiblenetwork.ai/learn/nptel/110108141/8b2137bb68b4) (Video)
24. [Brands, Channels](https://invisiblenetwork.ai/learn/nptel/110108141/dc8759c6e88a) (Video)
25. [Channel Management, Marketing Communication](https://invisiblenetwork.ai/learn/nptel/110108141/15bab02cdbb0) (Video)
26. [Advertising, Marketing Organisation](https://invisiblenetwork.ai/learn/nptel/110108141/025f11f83d7f) (Video)
27. [Role of Product Manager, Industrial Buying](https://invisiblenetwork.ai/learn/nptel/110108141/4c83cc1cf7eb) (Video)
28. [Sales Forecasting, Marketing Control](https://invisiblenetwork.ai/learn/nptel/110108141/3f6436d42c41) (Video)
29. [Marketing Expense Analysis](https://invisiblenetwork.ai/learn/nptel/110108141/f07984db525b) (Video)
30. [Toyota Strategy](https://invisiblenetwork.ai/learn/nptel/110108141/86796e013ed6) (Video)
31. [Cafe Coffee Day(CCD)](https://invisiblenetwork.ai/learn/nptel/110108141/c9924589f42a) (Video)
32. [CCD continued](https://invisiblenetwork.ai/learn/nptel/110108141/d2397cfedf69) (Video)
33. [I flex (OFSS)](https://invisiblenetwork.ai/learn/nptel/110108141/30ff73258778) (Video)
34. [OFSS.](https://invisiblenetwork.ai/learn/nptel/110108141/8f4dd81da795) (Video)
35. [Oilseeds Growers Cooperative Society(OGCS)](https://invisiblenetwork.ai/learn/nptel/110108141/59250ad180b9) (Video)
36. [OGCS.](https://invisiblenetwork.ai/learn/nptel/110108141/77432e9253b1) (Video)
37. [Live Session 15-02-2021](https://invisiblenetwork.ai/learn/nptel/110108141/25966eb0e9cd-2) (Video)
38. [Live Session 10-03-2021](https://invisiblenetwork.ai/learn/nptel/110108141/16f3811b88bb-2) (Video)
39. [Live Session 05-03-2020](https://invisiblenetwork.ai/learn/nptel/110108141/d4fb49508f6e-2) (Video)
40. [Live Session 14-02-2022](https://invisiblenetwork.ai/learn/nptel/110108141/796c3d92ce4f-2) (Video)
41. [Live Session 14-02-2025](https://invisiblenetwork.ai/learn/nptel/110108141/6e483cdad4fa-2) (Video)