# Strategic Services Marketing

- Institution: IIT Roorkee
- Department: Management
- Teacher: Prof. Kalpak Kulkarni
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110107434)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110107434)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Lecture 01-Services and their Unique Characteristics](https://invisiblenetwork.ai/learn/nptel/110107434/dfb2b15ebb4e) (Video)
2. [Lecture 02 - Services in Modern Economy](https://invisiblenetwork.ai/learn/nptel/110107434/89cff9766da3) (Video)
3. [Lecture 03- Trends and Challenges in Services Marketing](https://invisiblenetwork.ai/learn/nptel/110107434/b70fd213068d) (Video)
4. [Lecture 04- Service Marketing Mix and Value Creation](https://invisiblenetwork.ai/learn/nptel/110107434/fb54f04bbfde) (Video)
5. [Lecture 05- Services Ecosystem and Stakeholder Analysis](https://invisiblenetwork.ai/learn/nptel/110107434/c406f8e2a0f6) (Video)
6. [Lecture 06-Customer Journey Mapping and Touchpoint Analysis](https://invisiblenetwork.ai/learn/nptel/110107434/52981b55bfb3) (Video)
7. [Lecture 07- Designing memorable customer experiences](https://invisiblenetwork.ai/learn/nptel/110107434/87933b45d1c5) (Video)
8. [Lecture 08- Personalization and Customization in Services](https://invisiblenetwork.ai/learn/nptel/110107434/859adfd118ed) (Video)
9. [Lecture 09- Emotional and Sensory marketing in Services](https://invisiblenetwork.ai/learn/nptel/110107434/1ef579af47b8) (Video)
10. [Lecture 10- Technology-enabled customer experiences](https://invisiblenetwork.ai/learn/nptel/110107434/70fb116d3b96) (Video)
11. [Lecture 11- Service Design Thinking and Design-driven Innovation](https://invisiblenetwork.ai/learn/nptel/110107434/f2da8d5e5ea1) (Video)
12. [Lecture 12- Open Innovation and Collaboration in Services](https://invisiblenetwork.ai/learn/nptel/110107434/39688c30664b) (Video)
13. [Lecture 13- Crowdsourcing and customer involvement in service development](https://invisiblenetwork.ai/learn/nptel/110107434/5f0fce1e4afa) (Video)
14. [Lecture 14- Managing Service Failures and Service Recovery Strategies](https://invisiblenetwork.ai/learn/nptel/110107434/b958921fb3ca) (Video)
15. [Lecture 15- Leveraging Customer Feedback for Continuous Improvement](https://invisiblenetwork.ai/learn/nptel/110107434/f32883f6a256) (Video)
16. [Lecture 16- Digitalization of Services and Digital Service Platforms](https://invisiblenetwork.ai/learn/nptel/110107434/98c95bbd0afe) (Video)
17. [Lecture 17- Online Customer Engagement and Social Media Marketing](https://invisiblenetwork.ai/learn/nptel/110107434/22a9fae7d176) (Video)
18. [Lecture 18- Mobile Marketing and Location-based Services](https://invisiblenetwork.ai/learn/nptel/110107434/17fcc195e556) (Video)
19. [Lecture 19- Artificial Intelligence and Chatbot Integration in Services](https://invisiblenetwork.ai/learn/nptel/110107434/3ef27f725c6d) (Video)
20. [Lecture 20- Blockchain and its application in service industries](https://invisiblenetwork.ai/learn/nptel/110107434/0540c03c7ebe) (Video)
21. [Lecture 21- Data-driven Decision-making in Services Marketing](https://invisiblenetwork.ai/learn/nptel/110107434/ceba33dbcbaa) (Video)
22. [Lecture 22- Customer Analytics and Segmentation Strategies](https://invisiblenetwork.ai/learn/nptel/110107434/7a1ae1418e7b) (Video)
23. [Lecture 23- Predictive Analytics for Personalized Marketing](https://invisiblenetwork.ai/learn/nptel/110107434/d8ec59fde7a7) (Video)
24. [Lecture 24- Sentiment Analysis and Social Listening in Services](https://invisiblenetwork.ai/learn/nptel/110107434/8ba48566e1be) (Video)
25. [Lecture 25- Ethical Considerations in Handling Customer Data](https://invisiblenetwork.ai/learn/nptel/110107434/5eb8f58afcaf) (Video)
26. [Lecture 26- Building a Strong Service Brand Identity](https://invisiblenetwork.ai/learn/nptel/110107434/6b40cf22b5e3) (Video)
27. [Lecture 27- Brand Positioning and Differentiation Strategies](https://invisiblenetwork.ai/learn/nptel/110107434/84e80e6775ce) (Video)
28. [Lecture 28- Online Brand Management and Reputation Monitoring](https://invisiblenetwork.ai/learn/nptel/110107434/01f2adae8776) (Video)
29. [Lecture 29- Managing Brand Extensions and Brand Partnerships](https://invisiblenetwork.ai/learn/nptel/110107434/663d60342968) (Video)
30. [Lecture 30- Internal Branding and Aligning Employees with the Brand](https://invisiblenetwork.ai/learn/nptel/110107434/809ba950710f) (Video)
31. [Lecture 31- Measuring and Improving Service Quality](https://invisiblenetwork.ai/learn/nptel/110107434/f56c4b70e274) (Video)
32. [Lecture 32- SERVQUAL and Other Service Quality Measurement Tools](https://invisiblenetwork.ai/learn/nptel/110107434/8cbb8223ae74) (Video)
33. [Lecture 33- Service Guarantees and Service-level Agreements](https://invisiblenetwork.ai/learn/nptel/110107434/9684309a8597) (Video)
34. [Lecture 34- Service Recovery Strategies and Complaint Handling](https://invisiblenetwork.ai/learn/nptel/110107434/927dc76ae47c) (Video)
35. [Lecture 35- Cultivating a Culture of Service Excellence](https://invisiblenetwork.ai/learn/nptel/110107434/ec4d76ff0c26) (Video)
36. [Lecture 36- Pricing Strategies for Services and Value-based Pricing](https://invisiblenetwork.ai/learn/nptel/110107434/116ae945265d) (Video)
37. [Lecture 37- Dynamic Pricing and Revenue Optimization Techniques](https://invisiblenetwork.ai/learn/nptel/110107434/b4e2e87dc3ce) (Video)
38. [Lecture 38- Bundling and Packaging Strategies in Service Pricing](https://invisiblenetwork.ai/learn/nptel/110107434/6685e5ed0bf9) (Video)
39. [Lecture 39- Subscription Models and Revenue Diversification](https://invisiblenetwork.ai/learn/nptel/110107434/4795dc257cef) (Video)
40. [Lecture 40- Pricing Strategies for Freemium and Subscription-based Services](https://invisiblenetwork.ai/learn/nptel/110107434/164a1ab585d4) (Video)
41. [Lecture 41- Cultural Nuances and Their Impact on Service Marketing](https://invisiblenetwork.ai/learn/nptel/110107434/39463c579f4f) (Video)
42. [Lecture 42- Adapting Services for Different Cultural Contexts](https://invisiblenetwork.ai/learn/nptel/110107434/5ece9d6006da) (Video)
43. [Lecture 43- Global Branding and Localization Strategies](https://invisiblenetwork.ai/learn/nptel/110107434/b57bb32d7240) (Video)
44. [Lecture 44- Managing Diversity and Inclusivity in Service Delivery](https://invisiblenetwork.ai/learn/nptel/110107434/533a987b4252) (Video)
45. [Lecture 45- Cross-cultural Communication and Customer Relationship Management](https://invisiblenetwork.ai/learn/nptel/110107434/9d7149a6d30e) (Video)
46. [Lecture 46- Sustainable practices and corporate social responsibility in services](https://invisiblenetwork.ai/learn/nptel/110107434/4e3b7255dcee) (Video)
47. [Lecture 47- Environmental consciousness and green marketing](https://invisiblenetwork.ai/learn/nptel/110107434/63c61d6dad67) (Video)
48. [Lecture 48- Eco-friendly service design and operations](https://invisiblenetwork.ai/learn/nptel/110107434/765edf9a6cdc) (Video)
49. [Lecture 49- Ethical sourcing and responsible supply chain management](https://invisiblenetwork.ai/learn/nptel/110107434/a679804b0b6d) (Video)
50. [Lecture 50- Consumer attitudes towards sustainable services](https://invisiblenetwork.ai/learn/nptel/110107434/830b4428bd02) (Video)
51. [Lecture 51- Developing service leadership skills](https://invisiblenetwork.ai/learn/nptel/110107434/d502af0aef28) (Video)
52. [Lecture 52- Motivating and empowering service employees](https://invisiblenetwork.ai/learn/nptel/110107434/2e4de0c21910) (Video)
53. [Lecture 53- Service culture and service-oriented organizational behaviour](https://invisiblenetwork.ai/learn/nptel/110107434/0646c0a64188) (Video)
54. [Lecture 54- Training and development for service excellence](https://invisiblenetwork.ai/learn/nptel/110107434/00a317e9a46c) (Video)
55. [Lecture 55- Managing service teams and fostering collaboration](https://invisiblenetwork.ai/learn/nptel/110107434/77851916f30b) (Video)
56. [Lecture 56- Innovations in Service Delivery and Technology](https://invisiblenetwork.ai/learn/nptel/110107434/e1a81905ccb5) (Video)
57. [Lecture 57- Augmented Reality and Virtual Reality in Services](https://invisiblenetwork.ai/learn/nptel/110107434/be806f276d40) (Video)
58. [Lecture 58- Internet of Things (IoT) in Service Ecosystem](https://invisiblenetwork.ai/learn/nptel/110107434/3e41fabab3aa) (Video)
59. [Lecture 59- Servitization and Product-Service Systems](https://invisiblenetwork.ai/learn/nptel/110107434/7aff39db21b4) (Video)
60. [Lecture 60- Future Prospects and Challenges in Services Marketing](https://invisiblenetwork.ai/learn/nptel/110107434/7028a6fda9a2) (Video)