# Innovation in Marketing and Marketing of Innovation

- Institution: IIT Roorkee
- Department: Management
- Teacher: Prof. Vinay Sharma
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110107432)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110107432)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Lecture 01: Introduction](https://invisiblenetwork.ai/learn/nptel/110107432/3e622e939d44) (Video)
2. [Lecture 02: Innovation](https://invisiblenetwork.ai/learn/nptel/110107432/09f6f18a3490) (Video)
3. [Lecture 03: Innovations in Marketing and Marketing of Innovations](https://invisiblenetwork.ai/learn/nptel/110107432/c3c92dbeb50d) (Video)
4. [Lecture 04: Innovations in Marketing](https://invisiblenetwork.ai/learn/nptel/110107432/b6da8a2ef1b6) (Video)
5. [Lecture 05: Need for Innovations in Marketing - 1](https://invisiblenetwork.ai/learn/nptel/110107432/067ca4c84476) (Video)
6. [Lecture 06: Need for Innovations in Marketing - 2](https://invisiblenetwork.ai/learn/nptel/110107432/3d6d2f195051) (Video)
7. [Lecture 07: Change in Consumer Behaviour - 1](https://invisiblenetwork.ai/learn/nptel/110107432/e7cbd498a2c9) (Video)
8. [Lecture 08: Change in Consumer Behaviour - 2](https://invisiblenetwork.ai/learn/nptel/110107432/8001d73e6b73) (Video)
9. [Lecture 09: Innovative Perspectives about 4P’s for Innovation](https://invisiblenetwork.ai/learn/nptel/110107432/047a24995ab9) (Video)
10. [Lecture 10: Innovator's Dilemma](https://invisiblenetwork.ai/learn/nptel/110107432/09878121e7f1) (Video)
11. [Lecture 11: Go-To-Market Strategy](https://invisiblenetwork.ai/learn/nptel/110107432/9cf86732a43b) (Video)
12. [Lecture 12: Targeting - Evolutionary Perspective](https://invisiblenetwork.ai/learn/nptel/110107432/ae6999d465bb) (Video)
13. [Lecture 13: Innovations in Targeting and Positioning](https://invisiblenetwork.ai/learn/nptel/110107432/ed15e2c4ce4b) (Video)
14. [Lecture 14: Changing Concepts in Marketing of Products and Services](https://invisiblenetwork.ai/learn/nptel/110107432/0a76c830266e) (Video)
15. [Lecture 15: Changing Concepts of Marketing and Innovations in Service Marketing](https://invisiblenetwork.ai/learn/nptel/110107432/71c7cac1a21b) (Video)
16. [Lecture 16: Countering Commoditization: An Innovative Perspective](https://invisiblenetwork.ai/learn/nptel/110107432/fd23f6ee40be) (Video)
17. [Lecture 17: Innovations and Branding](https://invisiblenetwork.ai/learn/nptel/110107432/6eccad18cd1f) (Video)
18. [Lecture 18: Innovation in Pricing and Factors Affecting Pricing Innovations](https://invisiblenetwork.ai/learn/nptel/110107432/e39dd6d05440) (Video)
19. [Lecture 19: Innovation in Pricing](https://invisiblenetwork.ai/learn/nptel/110107432/aecaa8d8e76f) (Video)
20. [Lecture 20: Innovation in Pricing Strategies - 1](https://invisiblenetwork.ai/learn/nptel/110107432/c66129502bc0) (Video)
21. [Lecture 21: Innovation in Pricing Strategies - 2](https://invisiblenetwork.ai/learn/nptel/110107432/b24b432ef879) (Video)
22. [Lecture 22: Innovation in Distribution Channels](https://invisiblenetwork.ai/learn/nptel/110107432/d33ebf6e12fb) (Video)
23. [Lecture 23: Innovation in Channel Management](https://invisiblenetwork.ai/learn/nptel/110107432/8ab58ff1fbb4) (Video)
24. [Lecture 24: Innovation in Retailing - 1](https://invisiblenetwork.ai/learn/nptel/110107432/c52e57627620) (Video)
25. [Lecture 25: Innovation in Retailing - 2](https://invisiblenetwork.ai/learn/nptel/110107432/626e7a7ffb4b) (Video)
26. [Lecture 26: Influence of distribution innovation on Marketing Mix](https://invisiblenetwork.ai/learn/nptel/110107432/56c50379d0c1) (Video)
27. [Lecture 27: Innovation in Marketing Communication - 1](https://invisiblenetwork.ai/learn/nptel/110107432/59553d31dc4d) (Video)
28. [Lecture 28: Innovation in Marketing Communication - 2](https://invisiblenetwork.ai/learn/nptel/110107432/fbc0a2bda1ac) (Video)
29. [Lecture 29: Innovation in Marketing Communication - 3](https://invisiblenetwork.ai/learn/nptel/110107432/149d938d6e89) (Video)
30. [Lecture 30: Innovative Marketing Communications: Direct Marketing](https://invisiblenetwork.ai/learn/nptel/110107432/ca17ee475e45) (Video)
31. [Lecture 31: Innovative Marketing Communications: Sales Promotion & Public Relations](https://invisiblenetwork.ai/learn/nptel/110107432/252a041a7e42) (Video)
32. [Lecture 32: Innovative Marketing Communications: Advertising - Print, Radio & Television](https://invisiblenetwork.ai/learn/nptel/110107432/937fb86c6ee0) (Video)
33. [Lecture 33: Innovative Marketing Communications: Digital & Social Media Marketing](https://invisiblenetwork.ai/learn/nptel/110107432/b96571eb894e) (Video)
34. [Lecture 34: Influence of Innovation in Marketing Communications on the Marketing Mix](https://invisiblenetwork.ai/learn/nptel/110107432/ec6e1b66fe11) (Video)
35. [Lecture 35: Co-Creation of Value and Value Co-Creation](https://invisiblenetwork.ai/learn/nptel/110107432/58a58cf5a408) (Video)
36. [Lecture 36: Innovation and Value Chains - 1](https://invisiblenetwork.ai/learn/nptel/110107432/bd93672ada58) (Video)
37. [Lecture 37: Innovation and Value Chains - 2](https://invisiblenetwork.ai/learn/nptel/110107432/8bb96071fe9c) (Video)
38. [Lecture 38: Beyond Business](https://invisiblenetwork.ai/learn/nptel/110107432/0c99216f4900) (Video)
39. [Lecture 39: What is Marketing of Innovation? Part-1](https://invisiblenetwork.ai/learn/nptel/110107432/7e4793ab3faa) (Video)
40. [Lecture 40: What is Marketing of Innovation? Part-2](https://invisiblenetwork.ai/learn/nptel/110107432/51adff037f03) (Video)
41. [Lecture 41: What is Marketing of Innovation? Part-3](https://invisiblenetwork.ai/learn/nptel/110107432/ca0ae3a36b8d) (Video)
42. [Lecture 42: Marketing of Innovation - new products/new usage/ new services/ new perspective?](https://invisiblenetwork.ai/learn/nptel/110107432/f59eccceb66e) (Video)
43. [Lecture 43: Marketing Research on Marketing of Innovation - Part 1](https://invisiblenetwork.ai/learn/nptel/110107432/ae7111ad4460) (Video)
44. [Lecture 44: Marketing Research on Marketing of Innovation - Part 2](https://invisiblenetwork.ai/learn/nptel/110107432/d12fe06eb2fc) (Video)
45. [Lecture 45: Marketing of Innovation - A fundamental change of thought process](https://invisiblenetwork.ai/learn/nptel/110107432/f27335ce7ce1) (Video)
46. [Lecture 46: Introduction to Innovation](https://invisiblenetwork.ai/learn/nptel/110107432/2d6ee3ee37d6) (Video)
47. [Lecture 47: Sources and Principles of Innovation](https://invisiblenetwork.ai/learn/nptel/110107432/98185da3b9fa) (Video)
48. [Lecture 48: Strategy and Innovation](https://invisiblenetwork.ai/learn/nptel/110107432/a2ac94f926d5) (Video)
49. [Lecture 49: Connecting Innovation to Strategy](https://invisiblenetwork.ai/learn/nptel/110107432/e954c29aae46) (Video)
50. [Lecture 50: Understanding Consumers](https://invisiblenetwork.ai/learn/nptel/110107432/729ae7411bde) (Video)
51. [Lecture 51: Consumer Behavior and Innovations](https://invisiblenetwork.ai/learn/nptel/110107432/7455df744bdc) (Video)
52. [Lecture 52: Product Life Cycle in case of Innovations; Is it different?](https://invisiblenetwork.ai/learn/nptel/110107432/226b700cacac) (Video)
53. [Lecture 53: Branding of Innovation](https://invisiblenetwork.ai/learn/nptel/110107432/75b04dad92b1) (Video)
54. [Lecture 54: Marketing of Innovation in Service Industry - Part 1](https://invisiblenetwork.ai/learn/nptel/110107432/03c0af0e407e) (Video)
55. [Lecture 55: Marketing of Innovation in Service Industry - Part 2](https://invisiblenetwork.ai/learn/nptel/110107432/25a8e9ec07fa) (Video)
56. [Lecture 56: Positioning of Innovation](https://invisiblenetwork.ai/learn/nptel/110107432/62320c17ecc5) (Video)
57. [Lecture 57: New Product Development](https://invisiblenetwork.ai/learn/nptel/110107432/92467b438e41) (Video)
58. [Lecture 58: Monetizing and Delivering Innovation](https://invisiblenetwork.ai/learn/nptel/110107432/a51dcb88334d) (Video)
59. [Lecture 59: What if it did not happen?](https://invisiblenetwork.ai/learn/nptel/110107432/62e02f0992f1) (Video)
60. [Lecture 60: Conclusion](https://invisiblenetwork.ai/learn/nptel/110107432/5e4cadbd0e1d) (Video)