# Product and Brand Management

- Institution: IIT Roorkee
- Department: Management
- Teacher: Prof. Vinay Sharma
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110107161)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110107161)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

The structure of this course is based on one of the most important learning required for all the students seeking to join professional life and all the professionals seeking to excel including heads and leaders of institutions and Non-Profit and even Government Organizations. Its a combined package of two subjects to give its readers a comprehensive knowledge.

PRE-REQUISITE : Basic understanding of Fundamentals of Marketing will be beneficial

INTENDED AUDIENCE : Students of Marketing, Students who wish to learn Marketing and Branding, Executives and Administrators

INDUSTRY SUPPORT : All industries, institutions and even individuals who may think of promoting themselves and their products and services as brands

## Lectures

1. [Introduction to Product & Brand Management](https://invisiblenetwork.ai/learn/nptel/110107161/9a6a1192d628) (YouTube)
2. [Defining Product](https://invisiblenetwork.ai/learn/nptel/110107161/37935f4fa671) (YouTube)
3. [Terminologies Associated with Product - 1](https://invisiblenetwork.ai/learn/nptel/110107161/980e950ed7d8) (YouTube)
4. [Terminologies Associated with Product - 2](https://invisiblenetwork.ai/learn/nptel/110107161/a98b16cfe6bc) (YouTube)
5. [Terminologies Associated with Product - 3](https://invisiblenetwork.ai/learn/nptel/110107161/365ddbfce0f8) (YouTube)
6. [Terminologies Associated with Product - 4](https://invisiblenetwork.ai/learn/nptel/110107161/bc90eb41e84e) (YouTube)
7. [Product Management & Concepts Associated with Product](https://invisiblenetwork.ai/learn/nptel/110107161/9f9821357bb4) (YouTube)
8. [Product Classification](https://invisiblenetwork.ai/learn/nptel/110107161/ff2f68e55d2a) (YouTube)
9. [Product Differentiation and its Elements - 1](https://invisiblenetwork.ai/learn/nptel/110107161/283426751d3f) (YouTube)
10. [Product Differentiation and its Elements - 2](https://invisiblenetwork.ai/learn/nptel/110107161/5b9c67a567be) (YouTube)
11. [Product Positioning - 1](https://invisiblenetwork.ai/learn/nptel/110107161/4363ce58b983) (YouTube)
12. [Product Positioning - 2](https://invisiblenetwork.ai/learn/nptel/110107161/bec84ba40e40) (YouTube)
13. [Product Life Cycle -1](https://invisiblenetwork.ai/learn/nptel/110107161/2d74a5633dd9) (YouTube)
14. [Product Life Cycle - 2](https://invisiblenetwork.ai/learn/nptel/110107161/a4ff41d0154a) (YouTube)
15. [Product Life Cycle - 3](https://invisiblenetwork.ai/learn/nptel/110107161/5d4b52d52009) (YouTube)
16. [Saddle Effect & Relationship of Product with Marketing Mix Elements](https://invisiblenetwork.ai/learn/nptel/110107161/48d9ee8c3e55) (YouTube)
17. [Market and Product Planning- 1](https://invisiblenetwork.ai/learn/nptel/110107161/99851c9dd692) (YouTube)
18. [Market and Product Planning- 2](https://invisiblenetwork.ai/learn/nptel/110107161/286c449656a8) (YouTube)
19. [Product Strategy and Decisions- 1](https://invisiblenetwork.ai/learn/nptel/110107161/843e855db090) (YouTube)
20. [Product Strategy and Decisions- 2](https://invisiblenetwork.ai/learn/nptel/110107161/004a1edc40e9) (YouTube)
21. [Product Decisions](https://invisiblenetwork.ai/learn/nptel/110107161/0685104eee1a) (YouTube)
22. [Product Portfolio Management](https://invisiblenetwork.ai/learn/nptel/110107161/38666022ec11) (YouTube)
23. [Product Category Management](https://invisiblenetwork.ai/learn/nptel/110107161/a92a50f1ecc4) (YouTube)
24. [Customer Analysis](https://invisiblenetwork.ai/learn/nptel/110107161/d52140c60788) (YouTube)
25. [Competitors Analysis](https://invisiblenetwork.ai/learn/nptel/110107161/580eaf7d02b6) (YouTube)
26. [Product Pricing](https://invisiblenetwork.ai/learn/nptel/110107161/0c5f250eca8c) (YouTube)
27. [Product Pricing and Packaging](https://invisiblenetwork.ai/learn/nptel/110107161/3ecca28fb327) (YouTube)
28. [Product Distribution](https://invisiblenetwork.ai/learn/nptel/110107161/221019d6acc1) (YouTube)
29. [Design Thinking- 1](https://invisiblenetwork.ai/learn/nptel/110107161/fd26c7ce5f6b) (YouTube)
30. [Design Thinking- 2](https://invisiblenetwork.ai/learn/nptel/110107161/d02cafb17f7c) (YouTube)
31. [Design Thinking – 3](https://invisiblenetwork.ai/learn/nptel/110107161/1ee3cf4a0a38) (YouTube)
32. [Product Innovation -1](https://invisiblenetwork.ai/learn/nptel/110107161/0524d1862fdf) (YouTube)
33. [Product Innovation – 2](https://invisiblenetwork.ai/learn/nptel/110107161/b538cac70e01) (YouTube)
34. [New Product Development](https://invisiblenetwork.ai/learn/nptel/110107161/19def80ab860) (YouTube)
35. [Reflexivity, Insight, and Value Co-Creation](https://invisiblenetwork.ai/learn/nptel/110107161/f796f2f9a5bb) (YouTube)
36. [Brand Management](https://invisiblenetwork.ai/learn/nptel/110107161/db62a98815c8) (YouTube)
37. [Defining Brand](https://invisiblenetwork.ai/learn/nptel/110107161/641bdec1c729) (YouTube)
38. [Strategic Brand Management Process](https://invisiblenetwork.ai/learn/nptel/110107161/d9a4a48aee4a) (YouTube)
39. [Brand Proposition](https://invisiblenetwork.ai/learn/nptel/110107161/e6e7ce3c123b) (YouTube)
40. [Customer-based Brand Equity -1](https://invisiblenetwork.ai/learn/nptel/110107161/1dc94132ae09) (YouTube)
41. [Customer-based Brand Equity - 2](https://invisiblenetwork.ai/learn/nptel/110107161/eb6288d02448) (YouTube)
42. [Brand Positioning](https://invisiblenetwork.ai/learn/nptel/110107161/c4060c3538fe) (YouTube)
43. [Brand Resonance Model](https://invisiblenetwork.ai/learn/nptel/110107161/d0495c908379) (YouTube)
44. [Brand Value Chain -1](https://invisiblenetwork.ai/learn/nptel/110107161/8402805ca064) (YouTube)
45. [Brand Value Chain- 2](https://invisiblenetwork.ai/learn/nptel/110107161/5ab8f6584abb) (YouTube)
46. [Brand Equity Elements - 1](https://invisiblenetwork.ai/learn/nptel/110107161/36e1a00ac3eb) (YouTube)
47. [Brand Equity Elements- 2](https://invisiblenetwork.ai/learn/nptel/110107161/571f38ac2ea5) (YouTube)
48. [Designing Marketing Programs to Build Brand Equity](https://invisiblenetwork.ai/learn/nptel/110107161/1832b3b9f7da) (YouTube)
49. [Secondary Brand Associations](https://invisiblenetwork.ai/learn/nptel/110107161/fe52f864a352) (YouTube)
50. [Brand Audit and Research](https://invisiblenetwork.ai/learn/nptel/110107161/f288b4dff5fc) (YouTube)
51. [Brand Architecture Strategies and Brand Portfolio](https://invisiblenetwork.ai/learn/nptel/110107161/3127e19cc9bf) (YouTube)
52. [Brand Portfolio and Brand Hierarchies](https://invisiblenetwork.ai/learn/nptel/110107161/42c5c5310fca) (YouTube)
53. [Brand Equity: Measuring Outcomes- 1](https://invisiblenetwork.ai/learn/nptel/110107161/98df66068f14) (YouTube)
54. [Brand Equity: Measuring Outcomes- 2](https://invisiblenetwork.ai/learn/nptel/110107161/e286c116a10c) (YouTube)
55. [Brand Extension](https://invisiblenetwork.ai/learn/nptel/110107161/7d334dde685b) (YouTube)
56. [Brand Experience & Brand Loyalty](https://invisiblenetwork.ai/learn/nptel/110107161/321ff685bcd2) (YouTube)
57. [Brand Continuum & Brand Reinforcement](https://invisiblenetwork.ai/learn/nptel/110107161/61f2f9fdb938) (YouTube)
58. [Brand Revitalization & Repositioning](https://invisiblenetwork.ai/learn/nptel/110107161/dcac72f77115) (YouTube)
59. [Rebranding, Brand Demise & Brand Lifecycle](https://invisiblenetwork.ai/learn/nptel/110107161/d024452ba5ed) (YouTube)
60. [Product & Brand Management- Conclusion](https://invisiblenetwork.ai/learn/nptel/110107161/65e4e8cf7ec0) (YouTube)