# Integrated Marketing Communication

- Institution: IIT Roorkee
- Department: Management
- Teacher: Prof. Vinay Sharma
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110107158)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110107158)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Lecture 01 : Introduction to Integrated Marketing Communication (IMC)](https://invisiblenetwork.ai/learn/nptel/110107158/ead0f5c3dad5) (Video)
2. [Lecture 02 : Defining Marketing Communication, Marketing, and IMC](https://invisiblenetwork.ai/learn/nptel/110107158/a498ebde0421) (Video)
3. [Lecture 03 : Relationship with Marketing and IMC](https://invisiblenetwork.ai/learn/nptel/110107158/056b9b4424d2) (Video)
4. [Lecture 04 : Effective Marketing Communication](https://invisiblenetwork.ai/learn/nptel/110107158/0722eecb6183) (Video)
5. [Lecture 05 : Emerging trends in IMC](https://invisiblenetwork.ai/learn/nptel/110107158/af96de7a822f) (Video)
6. [Lecture 06 : Emerging Trends in IMC Part-II](https://invisiblenetwork.ai/learn/nptel/110107158/73d3573fc398) (Video)
7. [Lecture 07 : Design Thinking in IMC Part – I](https://invisiblenetwork.ai/learn/nptel/110107158/636df6add8fa) (Video)
8. [Lecture 08 : Design Thinking in IMC Part – II](https://invisiblenetwork.ai/learn/nptel/110107158/14403c005ef6) (Video)
9. [Lecture 9 : Effectiveness of Communication Part - I](https://invisiblenetwork.ai/learn/nptel/110107158/036d3ec0a7ca) (Video)
10. [Lecture 10 : Effectiveness of Communication Part - II](https://invisiblenetwork.ai/learn/nptel/110107158/8ccd5a604424) (Video)
11. [Lecture 11 : Communication Process & Reflexivity in IMC](https://invisiblenetwork.ai/learn/nptel/110107158/2603570530b1) (Video)
12. [Lecture 12 : Role of Consumer Behaviour in IMC](https://invisiblenetwork.ai/learn/nptel/110107158/4f54e552b0ae) (Video)
13. [Lecture 13 : Consumer Decision Making Process PART 1](https://invisiblenetwork.ai/learn/nptel/110107158/5f9602146010) (Video)
14. [Lecture 14 : Consumer Decision Making Process PART 2](https://invisiblenetwork.ai/learn/nptel/110107158/74a6733a0687) (Video)
15. [Lecture 15 Relationship Between Consumer Behaviour & IMC](https://invisiblenetwork.ai/learn/nptel/110107158/138f25276327) (Video)
16. [Lecture 16 : Role of Persuasion in IMC](https://invisiblenetwork.ai/learn/nptel/110107158/044f90025e7f) (Video)
17. [Lecture 17 : Objectives & Budgeting](https://invisiblenetwork.ai/learn/nptel/110107158/61f0a94f7a32) (Video)
18. [Lecture 18 : IMC as a Strategic Tool Part- I](https://invisiblenetwork.ai/learn/nptel/110107158/eb04ec58b65a) (Video)
19. [Lecture 19 : IMC as a Strategic Tool Part - II](https://invisiblenetwork.ai/learn/nptel/110107158/4521c9e9ddb0) (Video)
20. [Lecture 20 : IMC & Branding](https://invisiblenetwork.ai/learn/nptel/110107158/85a0ddb1a0bf) (Video)
21. [Lecture 21 : History of Advertising](https://invisiblenetwork.ai/learn/nptel/110107158/f1933c6f877e) (Video)
22. [Lecture 22 : History of Advertising – Indian Perspective](https://invisiblenetwork.ai/learn/nptel/110107158/d252cdabfb6c) (Video)
23. [Lecture 23 : Contribution of IMC in Brand Attitude](https://invisiblenetwork.ai/learn/nptel/110107158/d52b00bc0560) (Video)
24. [Lecture 24 : Advertising Agencies](https://invisiblenetwork.ai/learn/nptel/110107158/61f80e824e68) (Video)
25. [Lecture 25 : Association of Research with IMC](https://invisiblenetwork.ai/learn/nptel/110107158/bd2e92fa6c95) (Video)
26. [Lecture 26 : Advertising Research Methods](https://invisiblenetwork.ai/learn/nptel/110107158/91ae0ac394f3) (Video)
27. [Lecture 27 : IMC Planning Part - I](https://invisiblenetwork.ai/learn/nptel/110107158/7ead107cd116) (Video)
28. [Lecture 28 : IMC Planning Part - II](https://invisiblenetwork.ai/learn/nptel/110107158/c86282aa062c) (Video)
29. [Lecture 29 : IMC Planning Part - III](https://invisiblenetwork.ai/learn/nptel/110107158/6f34854b37c1) (Video)
30. [Lecture 30 : Case Studies](https://invisiblenetwork.ai/learn/nptel/110107158/09d76c314604) (Video)
31. [Lecture 31 : Advertising & Marketing Mix](https://invisiblenetwork.ai/learn/nptel/110107158/123601e42481) (Video)
32. [Lecture 32 : Advertising & Support Media](https://invisiblenetwork.ai/learn/nptel/110107158/b3863fa73009) (Video)
33. [Lecture 33 : Media Planning – Part I](https://invisiblenetwork.ai/learn/nptel/110107158/fa0b72c3a599) (Video)
34. [Lecture 34 : Media Planning – Part II](https://invisiblenetwork.ai/learn/nptel/110107158/42946b68bb53) (Video)
35. [Lecture 35 : Introduction to Creativity](https://invisiblenetwork.ai/learn/nptel/110107158/a651c3bf56f2) (Video)
36. [Lecture 36 : Creativity Elements – Part I](https://invisiblenetwork.ai/learn/nptel/110107158/83b00f4a7a2d) (Video)
37. [Lecture 37 : Creativity Elements – Part II](https://invisiblenetwork.ai/learn/nptel/110107158/09c5562c3de8) (Video)
38. [Lecture 38 : Creative Execution in Advertising – Part I](https://invisiblenetwork.ai/learn/nptel/110107158/270119ab17ee) (Video)
39. [Lecture 39 : Creative Execution in Advertising – Part II](https://invisiblenetwork.ai/learn/nptel/110107158/6b77f981176a) (Video)
40. [Lecture 40 : Creative Execution in Print Advertising](https://invisiblenetwork.ai/learn/nptel/110107158/534236c04f8a) (Video)
41. [Lecture 41 : Sales Promotion – Part I](https://invisiblenetwork.ai/learn/nptel/110107158/adf439b58332) (Video)
42. [Lecture 42 : Sales Promotion – Part II](https://invisiblenetwork.ai/learn/nptel/110107158/bc11cd161e66) (Video)
43. [Lecture 43 : Sales Promotion – Part III](https://invisiblenetwork.ai/learn/nptel/110107158/e637b30a3493) (Video)
44. [Lecture 44 : Personal Selling – Part I](https://invisiblenetwork.ai/learn/nptel/110107158/2dbf9e1c9424) (Video)
45. [Lecture 45 : Personal Selling – Part II](https://invisiblenetwork.ai/learn/nptel/110107158/6f78679e2895) (Video)
46. [Lecture 46 : Direct Marketing – Part I](https://invisiblenetwork.ai/learn/nptel/110107158/2f34865baa6e) (Video)
47. [Lecture 47 : Direct Marketing – Part II](https://invisiblenetwork.ai/learn/nptel/110107158/612b26fbc14f) (Video)
48. [Lecture 48 : Cause-Related Marketing](https://invisiblenetwork.ai/learn/nptel/110107158/92b49031d173) (Video)
49. [Lecture 49 : Public Relations](https://invisiblenetwork.ai/learn/nptel/110107158/2e33710c7f3c) (Video)
50. [Lecture 50 :Word-of-Mouth & Corporate Advertising](https://invisiblenetwork.ai/learn/nptel/110107158/118f80677965) (Video)
51. [Lecture 51: Digital Advertising](https://invisiblenetwork.ai/learn/nptel/110107158/20e7b0ace1a3) (Video)
52. [Lecture 52 : Search Engine Optimization (SEO)](https://invisiblenetwork.ai/learn/nptel/110107158/5bb9d60264d3) (Video)
53. [Lecture 53 : Social Media Advertising Part I](https://invisiblenetwork.ai/learn/nptel/110107158/a94c1a879d2e) (Video)
54. [Lecture 54 : Social Media Advertising – Part II](https://invisiblenetwork.ai/learn/nptel/110107158/3475bb19134f) (Video)
55. [Lecture 55 : Social Media Advertising – Part III](https://invisiblenetwork.ai/learn/nptel/110107158/20276d50ba4a) (Video)
56. [Lecture 56 : Content Marketing](https://invisiblenetwork.ai/learn/nptel/110107158/c3446cbd9419) (Video)
57. [Lecture 57 : Ethics and Marketing Communications](https://invisiblenetwork.ai/learn/nptel/110107158/dd8b25aa9f17) (Video)
58. [Lecture 58 : Measuring Effectiveness of IMC - Part I](https://invisiblenetwork.ai/learn/nptel/110107158/9c245cc9665d) (Video)
59. [Lecture 59 : Measuring Effectiveness of IMC – Part II](https://invisiblenetwork.ai/learn/nptel/110107158/7e3146457766) (Video)
60. [Lecture 60 : Conclusion](https://invisiblenetwork.ai/learn/nptel/110107158/d7562edec2eb) (Video)