# Marketing Research and Analysis-II

- Institution: IIT Roorkee
- Department: Management
- Teacher: Prof. Jogendra K. Nayak
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110107113)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110107113)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Introduction to Marketing Research- I](https://invisiblenetwork.ai/learn/nptel/110107113/9c5341886d9e) (Video)
2. [Introduction to Marketing Research - II](https://invisiblenetwork.ai/learn/nptel/110107113/325a2783790f) (Video)
3. [Marketing Research Process - I](https://invisiblenetwork.ai/learn/nptel/110107113/81feb299919e) (Video)
4. [Marketing Research Process - II](https://invisiblenetwork.ai/learn/nptel/110107113/a7a5cbf7801d) (Video)
5. [Marketing Research Process - III](https://invisiblenetwork.ai/learn/nptel/110107113/c41229ad767e) (Video)
6. [Marketing Research Process - IV](https://invisiblenetwork.ai/learn/nptel/110107113/9c3e890a505a) (Video)
7. [Hypothesis and Research Question - I (with real life example)](https://invisiblenetwork.ai/learn/nptel/110107113/66faa032203f) (Video)
8. [Hypothesis and Research Question - II (with real life example)](https://invisiblenetwork.ai/learn/nptel/110107113/7b9f8d24f5ec) (Video)
9. [Hypothesis Development - I (with a real life case)](https://invisiblenetwork.ai/learn/nptel/110107113/5fd0efdee155) (Video)
10. [Hypothesis Development - II (with a real life case)](https://invisiblenetwork.ai/learn/nptel/110107113/995a42d1ef41) (Video)
11. [Research Design - I](https://invisiblenetwork.ai/learn/nptel/110107113/4d2551b4b7ee) (Video)
12. [Research Design - II](https://invisiblenetwork.ai/learn/nptel/110107113/d3ee2dc99df7) (Video)
13. [Research Design - III](https://invisiblenetwork.ai/learn/nptel/110107113/df5a27568641) (Video)
14. [Research Design - IV](https://invisiblenetwork.ai/learn/nptel/110107113/b0352348ecb6) (Video)
15. [Research Design - V](https://invisiblenetwork.ai/learn/nptel/110107113/c15a3c442574) (Video)
16. [Research Design - VI](https://invisiblenetwork.ai/learn/nptel/110107113/6259fbd3cdf2) (Video)
17. [Data Purification and handling - I](https://invisiblenetwork.ai/learn/nptel/110107113/4f96cccafcd7) (Video)
18. [Data Purification and handling - II](https://invisiblenetwork.ai/learn/nptel/110107113/700d54abeef1) (Video)
19. [Data Purification and handling - III](https://invisiblenetwork.ai/learn/nptel/110107113/1458b1b06eee) (Video)
20. [Data Purification and handling - IV](https://invisiblenetwork.ai/learn/nptel/110107113/ab848bc82d22) (Video)
21. [Power of a Test & Sample Size Calculation (Problem solving)](https://invisiblenetwork.ai/learn/nptel/110107113/b379850f606d) (Video)
22. [Sample Size Calculation & Hypothesis Testing (Problem solving)](https://invisiblenetwork.ai/learn/nptel/110107113/95a9af49e088) (Video)
23. [Hypothesis Testing - I (Problem solving)](https://invisiblenetwork.ai/learn/nptel/110107113/5241a56749a7) (Video)
24. [Hypothesis Testing - II (Problem solving)](https://invisiblenetwork.ai/learn/nptel/110107113/1fd19fc48bcd) (Video)
25. [Non-Parametric Test - I](https://invisiblenetwork.ai/learn/nptel/110107113/03e0d21d2c60) (Video)
26. [Non-Parametric Test - II](https://invisiblenetwork.ai/learn/nptel/110107113/0566485d1b15) (Video)
27. [Non-Parametric Test - III](https://invisiblenetwork.ai/learn/nptel/110107113/434495a34bb7) (Video)
28. [Non-Parametric Test - IV](https://invisiblenetwork.ai/learn/nptel/110107113/4212ececa67d) (Video)
29. [Non-Parametric Test - V](https://invisiblenetwork.ai/learn/nptel/110107113/d3e1ecbbcb7d) (Video)
30. [Non-Parametric Test - VI](https://invisiblenetwork.ai/learn/nptel/110107113/d4ecd16f293b) (Video)
31. [Non-Parametric Test - VII](https://invisiblenetwork.ai/learn/nptel/110107113/e7dbb814ef42) (Video)
32. [Non-Parametric Test - VIII](https://invisiblenetwork.ai/learn/nptel/110107113/50c1589f2b2b) (Video)
33. [Introduction to ANOVA & ANCOVA](https://invisiblenetwork.ai/learn/nptel/110107113/0a4019aa0951) (Video)
34. [Conducting one-way ANOVA](https://invisiblenetwork.ai/learn/nptel/110107113/52d421680409) (Video)
35. [Solving n-way ANOVA - I](https://invisiblenetwork.ai/learn/nptel/110107113/f03b7f035310) (Video)
36. [Solving n-way ANOVA - II](https://invisiblenetwork.ai/learn/nptel/110107113/af116946e9b1) (Video)
37. [N-way ANOVA & MANOVA in SPSS](https://invisiblenetwork.ai/learn/nptel/110107113/cd9a87a95885) (Video)
38. [MANOVA & ANCOVA in SPSS](https://invisiblenetwork.ai/learn/nptel/110107113/136b418cbafb) (Video)
39. [ANCOVA in SPSS](https://invisiblenetwork.ai/learn/nptel/110107113/633f8c7a1088) (Video)
40. [ANCOVA & MANCOVA in SPSS](https://invisiblenetwork.ai/learn/nptel/110107113/9ac74a7cf6ff) (Video)
41. [Covariance & Correlation](https://invisiblenetwork.ai/learn/nptel/110107113/6018583dce5a) (Video)
42. [Correlation in SPSS](https://invisiblenetwork.ai/learn/nptel/110107113/24119dbc2e42) (Video)
43. [Partial & Multiple Correlation](https://invisiblenetwork.ai/learn/nptel/110107113/949be45648a7) (Video)
44. [Simple Regression Analysis in SPSS](https://invisiblenetwork.ai/learn/nptel/110107113/3051d2d246a1) (Video)
45. [Multiple Regression Analysis in SPSS - I](https://invisiblenetwork.ai/learn/nptel/110107113/e9c33dba5c25) (Video)
46. [Multiple Regression Analysis in SPSS - II](https://invisiblenetwork.ai/learn/nptel/110107113/69cd9b97b4dd) (Video)
47. [Stepwise Regression & Hierarchical Regression](https://invisiblenetwork.ai/learn/nptel/110107113/d58ff6caa62e) (Video)
48. [Hierarchical Regression & Dummy Variable Regression](https://invisiblenetwork.ai/learn/nptel/110107113/ca79caee7e40) (Video)
49. [Logistic Regression Analysis](https://invisiblenetwork.ai/learn/nptel/110107113/a61a490be0ad) (Video)
50. [Discriminant Analysis in SPSS](https://invisiblenetwork.ai/learn/nptel/110107113/7bca53109452) (Video)
51. [Factor Analysis in SPSS - I](https://invisiblenetwork.ai/learn/nptel/110107113/a9da936a54c9) (Video)
52. [Factor Analysis in SPSS - II](https://invisiblenetwork.ai/learn/nptel/110107113/1db5159c55d4) (Video)
53. [Exploratory Factor Analysis in SPSS](https://invisiblenetwork.ai/learn/nptel/110107113/f18ed2a2b1c8) (Video)
54. [Confirmatory Factor Analysis in SPSS - I](https://invisiblenetwork.ai/learn/nptel/110107113/d793e1eeb632) (Video)
55. [Confirmatory Factor Analysis in SPSS - II](https://invisiblenetwork.ai/learn/nptel/110107113/d44e8bdcc39d) (Video)
56. [Confirmatory Factor Analysis in SPSS - III](https://invisiblenetwork.ai/learn/nptel/110107113/ee7705323906) (Video)
57. [Structural Equation Modelling in SPSS](https://invisiblenetwork.ai/learn/nptel/110107113/c17b22cf7449) (Video)
58. [Mediation & Moderation Analysis in SPSS](https://invisiblenetwork.ai/learn/nptel/110107113/e8db35786a92) (Video)
59. [Cluster Analysis in Practice - I](https://invisiblenetwork.ai/learn/nptel/110107113/07f60c08f765) (Video)
60. [Cluster Analysis in Practice - II](https://invisiblenetwork.ai/learn/nptel/110107113/d09f1957ea39) (Video)