# Marketing Research and Analysis - Institution: IIT Roorkee - Department: Management - Teacher: Prof. J.K.Nayak - Level: Undergraduate - Language: English - Subjects: Business and management - Source: [NPTEL](https://nptel.ac.in/courses/110107080) - Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.) - Syllabus: [at the source](https://nptel.ac.in/courses/110107080) - Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words) Marketing research and Analysis (Application oriented) is a 12 week course which is an extension of the 08 week marketing research and analysis course. In addition to the existing material relating to research design, scale development, sampling and multivariate data analysis we have added 04 weeks of text analysis. It is intended to give a step by step approach for researchers who are involved in data analysis for their thesis and publication work. Industry practitioners can have a real time feel of the data analysis process. It describes the tools covered under multivariate data analysis techniques like univariate tests, deep analysis of various regression analysis techniques, factor and cluster analysis, discriminant analysis and SEM in detail etc. along with some of the non-parametric techniques. SPSS and AMOS software has been used and explained for data analysis. In addition now this course also covers topics like text data collection, text cleaning, text preprocessing, sentiment analysis, topic modelling, part of speech tagging and named entity recognition with the help of python and google colab. Even beginners will find it easy as the python codes are made available. This will help researchers to not only handle quantitative data but also large amounts of qualitative data available on the internet. INTENDED AUDIENCE : Corporate executives, U.G, P.G and PhD students from the management discipline. It is a core as well as elective course for UG and PG. INDUSTRIES THAT WILL RECOGNIZE THIS COURSE : All Industries both in Public and Private space , academic institutions and Research organizations. ## Lectures 1. [Introduction to Marketing Research](https://invisiblenetwork.ai/learn/nptel/110107080/3252c8a59656) (YouTube) 2. [Defining Research Problem](https://invisiblenetwork.ai/learn/nptel/110107080/3215b4f550f3) (YouTube) 3. [Developing Research Approach & Developing Research Design: Non- Conclusive](https://invisiblenetwork.ai/learn/nptel/110107080/df747c508ed9) (YouTube) 4. [Research Design: Conclusive](https://invisiblenetwork.ai/learn/nptel/110107080/2c854f687457) (YouTube) 5. [Qualitative Research: Nature and Approaches](https://invisiblenetwork.ai/learn/nptel/110107080/4185f87a2143) (YouTube) 6. [Qualitative Research: Depth Interview, Focus Group Discussion](https://invisiblenetwork.ai/learn/nptel/110107080/e4be13f10aa4) (YouTube) 7. [Projective Technique, Case Study](https://invisiblenetwork.ai/learn/nptel/110107080/0e852d8d524d) (YouTube) 8. [Case Study, Descriptive Research Design & Research Errors](https://invisiblenetwork.ai/learn/nptel/110107080/626017f6a90e) (YouTube) 9. [Primary & Secondary Data, Research Error](https://invisiblenetwork.ai/learn/nptel/110107080/bee9c7efc44e) (YouTube) 10. [Measurement & Scaling: Comparative & Non-comparative Scaling](https://invisiblenetwork.ai/learn/nptel/110107080/cb71fbe3a943) (YouTube) 11. [Scale Development Process](https://invisiblenetwork.ai/learn/nptel/110107080/476b44beb7de) (YouTube) 12. [Questionnaire & Form Design](https://invisiblenetwork.ai/learn/nptel/110107080/c5390a44f235) (YouTube) 13. [Causal Research & Types](https://invisiblenetwork.ai/learn/nptel/110107080/bc5cd12011ab) (YouTube) 14. [Experimental Design & Sampling](https://invisiblenetwork.ai/learn/nptel/110107080/77fa49a212cd) (YouTube) 15. [Sampling Design & Procedure](https://invisiblenetwork.ai/learn/nptel/110107080/806748d03438) (YouTube) 16. [Sampling & Sample Size Determination](https://invisiblenetwork.ai/learn/nptel/110107080/b2c6d4cc8b31) (YouTube) 17. [Hypothesis Development: Null & Alternate, Type I & Type II Errors](https://invisiblenetwork.ai/learn/nptel/110107080/971125617f6a) (YouTube) 18. [Data Preparation](https://invisiblenetwork.ai/learn/nptel/110107080/9cda591c01c8) (YouTube) 19. [Hypothesis Testing: T-Test, Z-Test](https://invisiblenetwork.ai/learn/nptel/110107080/1be4726632de) (YouTube) 20. [T, Z & F Test](https://invisiblenetwork.ai/learn/nptel/110107080/cf34a95aea53) (YouTube) 21. [Hypothesis Testing: Anova & Manova](https://invisiblenetwork.ai/learn/nptel/110107080/0c62fd631526) (YouTube) 22. [Cross Tabulation & Chi Square Test](https://invisiblenetwork.ai/learn/nptel/110107080/83312cc539e8) (YouTube) 23. [Correlation & Regression](https://invisiblenetwork.ai/learn/nptel/110107080/b04c93667f7c) (YouTube) 24. [Regression](https://invisiblenetwork.ai/learn/nptel/110107080/8028239dad45) (YouTube) 25. [Factor Analysis](https://invisiblenetwork.ai/learn/nptel/110107080/82103faf669f) (YouTube) 26. [Factor Analysis](https://invisiblenetwork.ai/learn/nptel/110107080/484843c0c8bf) (YouTube) 27. [SEM & CFA](https://invisiblenetwork.ai/learn/nptel/110107080/6af6dadcdca2) (YouTube) 28. [SEM & CFA](https://invisiblenetwork.ai/learn/nptel/110107080/97dbe89d1b65) (YouTube) 29. [SEM & CFA](https://invisiblenetwork.ai/learn/nptel/110107080/98fe0d645040) (YouTube) 30. [Cluster Analysis- I](https://invisiblenetwork.ai/learn/nptel/110107080/c58acda44a76) (YouTube) 31. [Cluster Analysis- II](https://invisiblenetwork.ai/learn/nptel/110107080/15e4b92d09fb) (YouTube) 32. [Discriminant Analysis](https://invisiblenetwork.ai/learn/nptel/110107080/2506e1db9635) (YouTube) 33. [Discriminant Analysis](https://invisiblenetwork.ai/learn/nptel/110107080/84ed0bcefcd2) (YouTube) 34. [Researching Rural Market](https://invisiblenetwork.ai/learn/nptel/110107080/0e61930a316a) (YouTube) 35. [International Marketing Research](https://invisiblenetwork.ai/learn/nptel/110107080/0498409fea06) (YouTube) 36. [Ethics in Marketing Research](https://invisiblenetwork.ai/learn/nptel/110107080/664e9c6bf464) (YouTube) 37. [Ethics in Marketing Research](https://invisiblenetwork.ai/learn/nptel/110107080/57297a9b588d) (YouTube) 38. [Report Preparation & Presentation](https://invisiblenetwork.ai/learn/nptel/110107080/b6d79ace52c9) (YouTube) 39. [Multi Dimentional Scaling](https://invisiblenetwork.ai/learn/nptel/110107080/a9a701900998) (YouTube) 40. [Conjoint Analysis](https://invisiblenetwork.ai/learn/nptel/110107080/0eb4dbc7e4ef) (YouTube) 41. [Introduction to Text Analysis](https://invisiblenetwork.ai/learn/nptel/110107080/362c2580a7fa) (YouTube) 42. [Text Analysis Process](https://invisiblenetwork.ai/learn/nptel/110107080/d58e3f522446) (YouTube) 43. [Importance & Application of Text Analysis](https://invisiblenetwork.ai/learn/nptel/110107080/8cd15424cda1) (YouTube) 44. [Tools & Techniques of Text Analysis](https://invisiblenetwork.ai/learn/nptel/110107080/fd58146691d8) (YouTube) 45. [Text Preprocessing & Text Representation](https://invisiblenetwork.ai/learn/nptel/110107080/da3b53619b36) (YouTube) 46. [Text Representation (Cont.)](https://invisiblenetwork.ai/learn/nptel/110107080/4e4a42f5670b) (YouTube) 47. [Hands-on – Methodology for Analyzing YouTube Comments on Sustainable Development Goals](https://invisiblenetwork.ai/learn/nptel/110107080/0dc970a0e416) (YouTube) 48. [Data Preprocessing & Cleaning with Python](https://invisiblenetwork.ai/learn/nptel/110107080/b89ab4b7b422) (YouTube) 49. [Data Preprocessing & Cleaning with Python(Contd..)](https://invisiblenetwork.ai/learn/nptel/110107080/e9d60e8d1577) (YouTube) 50. [Sentiment Analysis](https://invisiblenetwork.ai/learn/nptel/110107080/f9794077c865) (YouTube) 51. [Introduction to NRC Lexicon](https://invisiblenetwork.ai/learn/nptel/110107080/46223c9cc141) (YouTube) 52. [Application of NRC Lexicon using Python](https://invisiblenetwork.ai/learn/nptel/110107080/d8cf8ed9d42b) (YouTube) 53. [Sentiment Analysis: Machine Learning & Deep Learning Algorithms](https://invisiblenetwork.ai/learn/nptel/110107080/0b857f6db37f) (YouTube) 54. [Introduction to Topic Modeling](https://invisiblenetwork.ai/learn/nptel/110107080/2953f259341f) (YouTube) 55. [Topic Modeling Techniques](https://invisiblenetwork.ai/learn/nptel/110107080/d49eb8e3254f) (YouTube) 56. [Hands-on Exercise: Topic Modeling using LDA](https://invisiblenetwork.ai/learn/nptel/110107080/381d728f8f79) (YouTube) 57. [Hands-on Exercise: Topic Modeling using NMF](https://invisiblenetwork.ai/learn/nptel/110107080/0da90739eaaa) (YouTube) 58. [Part of Speech Tagging & Named Entity Recognition](https://invisiblenetwork.ai/learn/nptel/110107080/6703ef516bdc) (YouTube) 59. [Hands-on Exercise: Named Entity Recognition](https://invisiblenetwork.ai/learn/nptel/110107080/38ba3f5b9028) (YouTube) 60. [Hands-on Exercise: Part of Speech Tagging](https://invisiblenetwork.ai/learn/nptel/110107080/3fe59acfffa3) (YouTube)