# Business Development: From Start to Scale

- Institution: IIT Madras
- Department: Management
- Teacher: Prof. C Bhaktavatsala Rao
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110106164)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110106164)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Understanding Business Development](https://invisiblenetwork.ai/learn/nptel/110106164/9ccb9a2ce0d2) (Video)
2. [Marketing and Business Development](https://invisiblenetwork.ai/learn/nptel/110106164/00aa7769c9bd) (Video)
3. [Markets and Marketing](https://invisiblenetwork.ai/learn/nptel/110106164/661482e88289) (Video)
4. [Strategy Formulation](https://invisiblenetwork.ai/learn/nptel/110106164/42ac1ce26122) (Video)
5. [Business Development Cases](https://invisiblenetwork.ai/learn/nptel/110106164/a3c910176cfa) (Video)
6. [Successful Business](https://invisiblenetwork.ai/learn/nptel/110106164/0d714197f0d9) (Video)
7. [Industry and Market](https://invisiblenetwork.ai/learn/nptel/110106164/0ddd8ef2145e) (Video)
8. [Vision, Mission and Strategy](https://invisiblenetwork.ai/learn/nptel/110106164/2cd7e7d6b48d) (Video)
9. [Goals](https://invisiblenetwork.ai/learn/nptel/110106164/593cfacff9cd) (Video)
10. [Case Study of Business Development Excellence](https://invisiblenetwork.ai/learn/nptel/110106164/94ddddb1fe87) (Video)
11. [Industry and Business](https://invisiblenetwork.ai/learn/nptel/110106164/15736fa036e7) (Video)
12. [Porter's Five Forces Theory](https://invisiblenetwork.ai/learn/nptel/110106164/c24eec6e9b9c) (Video)
13. [Industrial Transformations](https://invisiblenetwork.ai/learn/nptel/110106164/f0c88c6a2ae7) (Video)
14. [Competitive Strategies](https://invisiblenetwork.ai/learn/nptel/110106164/e4bf20c8f372) (Video)
15. [Company Analysis](https://invisiblenetwork.ai/learn/nptel/110106164/fb1cce528983) (Video)
16. [Industry, Market and Business](https://invisiblenetwork.ai/learn/nptel/110106164/ec0c6ce0448d) (Video)
17. [Industry and Market Analysis](https://invisiblenetwork.ai/learn/nptel/110106164/c1623f211236) (Video)
18. [Market Structures](https://invisiblenetwork.ai/learn/nptel/110106164/2e03aea9463b) (Video)
19. [Demand Forecasting](https://invisiblenetwork.ai/learn/nptel/110106164/1eb8eb79d62a) (Video)
20. [Competitor Analysis](https://invisiblenetwork.ai/learn/nptel/110106164/32abc1584bdb) (Video)
21. [Customer Characteristics](https://invisiblenetwork.ai/learn/nptel/110106164/b49bf9a1707f) (Video)
22. [Customer Typologies](https://invisiblenetwork.ai/learn/nptel/110106164/6edaf5efade4) (Video)
23. [Market Research and Design Thinking](https://invisiblenetwork.ai/learn/nptel/110106164/56ab3bfba859) (Video)
24. [Customer Bonding](https://invisiblenetwork.ai/learn/nptel/110106164/d478d1754501) (Video)
25. [Customer Relationship Management](https://invisiblenetwork.ai/learn/nptel/110106164/e84ae9977031) (Video)
26. [Market and Market Descriptors](https://invisiblenetwork.ai/learn/nptel/110106164/edb6e6fec4ff) (Video)
27. [Market and Product Segmentation](https://invisiblenetwork.ai/learn/nptel/110106164/15e9ad85919e) (Video)
28. [Product-Market Segmentation](https://invisiblenetwork.ai/learn/nptel/110106164/9ec0a1707224) (Video)
29. [Segmentation Deep Dive](https://invisiblenetwork.ai/learn/nptel/110106164/333ad843cad8) (Video)
30. [Market Attractivenesss and competitive positioning](https://invisiblenetwork.ai/learn/nptel/110106164/cde105fbfb8b) (Video)
31. [Branding](https://invisiblenetwork.ai/learn/nptel/110106164/cfdef84f08d7) (Video)
32. [Brand Organization](https://invisiblenetwork.ai/learn/nptel/110106164/d69c53149934) (Video)
33. [Advertising and Communication](https://invisiblenetwork.ai/learn/nptel/110106164/c691d24f458a) (Video)
34. [Servitization](https://invisiblenetwork.ai/learn/nptel/110106164/82df42b87b1f) (Video)
35. [Pricing](https://invisiblenetwork.ai/learn/nptel/110106164/d264527aa726) (Video)
36. [A New IT Start-up](https://invisiblenetwork.ai/learn/nptel/110106164/c3d4f0aa7294) (Video)
37. [An FMCG Start-up](https://invisiblenetwork.ai/learn/nptel/110106164/e285cf795bec) (Video)
38. [A logistics start-up](https://invisiblenetwork.ai/learn/nptel/110106164/277756b853cd) (Video)
39. [A Nutraceuticals Start-up](https://invisiblenetwork.ai/learn/nptel/110106164/05452a2a4f54) (Video)
40. [A Telecom Fightback](https://invisiblenetwork.ai/learn/nptel/110106164/a35f14c14dce) (Video)
41. [Collaborations](https://invisiblenetwork.ai/learn/nptel/110106164/7c1c94d02296) (Video)
42. [Strategic Alliances](https://invisiblenetwork.ai/learn/nptel/110106164/b7d07e19eb73) (Video)
43. [Joint Ventures](https://invisiblenetwork.ai/learn/nptel/110106164/bb7983bf5c8b) (Video)
44. [Subsidiaries](https://invisiblenetwork.ai/learn/nptel/110106164/b3bbb1e70830) (Video)
45. [Mergers and Acquisitions](https://invisiblenetwork.ai/learn/nptel/110106164/0b47f04efadb) (Video)
46. [Value Chain Competencies](https://invisiblenetwork.ai/learn/nptel/110106164/aa5b620d88b8) (Video)
47. [Functional Competencies](https://invisiblenetwork.ai/learn/nptel/110106164/d3f4f3ada2d9) (Video)
48. [Negotiating Skills](https://invisiblenetwork.ai/learn/nptel/110106164/03fef79efb72) (Video)
49. [Cultural Skills](https://invisiblenetwork.ai/learn/nptel/110106164/e72f464e62bf) (Video)
50. [Leadership Attributes](https://invisiblenetwork.ai/learn/nptel/110106164/6c187dd39281) (Video)
51. [Growth Strategies](https://invisiblenetwork.ai/learn/nptel/110106164/c5bc5b7f123f) (Video)
52. [Growth Examples](https://invisiblenetwork.ai/learn/nptel/110106164/957a88b82253) (Video)
53. [Fragmented Industries and Emerging Industries](https://invisiblenetwork.ai/learn/nptel/110106164/37cc375a39e8) (Video)
54. [Mature Industries and Declining Industries](https://invisiblenetwork.ai/learn/nptel/110106164/d94ad869b058) (Video)
55. [Global Industries and New Businesses](https://invisiblenetwork.ai/learn/nptel/110106164/3afc9e1888aa) (Video)
56. [A Pharma Transformation](https://invisiblenetwork.ai/learn/nptel/110106164/3e3cff36a456) (Video)
57. [Pharma Strategic Alliances](https://invisiblenetwork.ai/learn/nptel/110106164/e93dabefc834) (Video)
58. [Business Turbulence](https://invisiblenetwork.ai/learn/nptel/110106164/c322a2f026a1) (Video)
59. [Creating Value](https://invisiblenetwork.ai/learn/nptel/110106164/baed89196117) (Video)
60. [From Starting to scale in Closing](https://invisiblenetwork.ai/learn/nptel/110106164/078c449abe02) (Video)