# Digital Marketing in the AI era - Part 1

- Institution: IIT Madras
- Department: Management
- Teacher: Prof. Prathamesh Vivek Kittur
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110106002)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110106002)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

This course provides a comprehensive introduction to marketing in the digital and AI-driven era, beginning with core concepts such as segmentation, targeting, positioning, and marketing mix. It then builds into digital marketing fundamentals, covering key channels, customer behavior, and performance metrics. The course emphasizes practical skills in content, social media, influencer, email marketing, and SEO, while integrating AI tools across each domain. Learners will also explore how artificial intelligence enhances campaign creation, personalization, and analytics. The course will equip students with both strategic understanding and hands-on capabilities to navigate modern marketing effectively.

Prerequisites: Participants are expected to have a basic understanding of marketing principles. A graduate-level educational background in fields such as business, management, commerce, engineering, media, or related disciplines is preferred.

## Lectures

1. [What is Marketing?](https://invisiblenetwork.ai/learn/nptel/110106002/91f863822415) (YouTube)
2. [Eras of Marketing](https://invisiblenetwork.ai/learn/nptel/110106002/fa522338cb47) (YouTube)
3. [Evolution of Ford Marketing](https://invisiblenetwork.ai/learn/nptel/110106002/b824be8a7a12) (YouTube)
4. [Marketing and Sales and Branding](https://invisiblenetwork.ai/learn/nptel/110106002/a5db634999da) (YouTube)
5. [Segmentation, Targetting and Positioning](https://invisiblenetwork.ai/learn/nptel/110106002/14caf9a05917) (YouTube)
6. [4Ps of Marketing: Product](https://invisiblenetwork.ai/learn/nptel/110106002/86f421879ed8) (YouTube)
7. [Price](https://invisiblenetwork.ai/learn/nptel/110106002/ef8d4710b0f9) (YouTube)
8. [Place & Promotion](https://invisiblenetwork.ai/learn/nptel/110106002/8d3a4dd6a5ea) (YouTube)
9. [Newer Concepts of Marketing: 3P and 4C](https://invisiblenetwork.ai/learn/nptel/110106002/468a5c213898) (YouTube)
10. [Introduction to Digital Marketing](https://invisiblenetwork.ai/learn/nptel/110106002/aba321328ff5) (YouTube)
11. [Digital Marketing Frameworks: RACE and AIDA](https://invisiblenetwork.ai/learn/nptel/110106002/d5786c1a9238) (YouTube)
12. [Digital Marketing Frameworks](https://invisiblenetwork.ai/learn/nptel/110106002/7a2c062a60f4) (YouTube)
13. [Digital Channel Ecosystem](https://invisiblenetwork.ai/learn/nptel/110106002/dd4c6d89b2ac) (YouTube)
14. [Digital Marketing in the AI Era](https://invisiblenetwork.ai/learn/nptel/110106002/d91cb1886674) (YouTube)
15. [AI usage in Digital Media](https://invisiblenetwork.ai/learn/nptel/110106002/11f43a6ceaa6) (YouTube)
16. [Content Marketing and its Fundamentals](https://invisiblenetwork.ai/learn/nptel/110106002/a93abfd8fab7) (YouTube)
17. [Why does Content Marketing Matter?](https://invisiblenetwork.ai/learn/nptel/110106002/65ca758d43c2) (YouTube)
18. [Types of Content](https://invisiblenetwork.ai/learn/nptel/110106002/a6502a37756c) (YouTube)
19. [Content: Blogs, Short Videos, Infographics, Email](https://invisiblenetwork.ai/learn/nptel/110106002/51c13b2facd6) (YouTube)
20. [Content: Podcasts, Carousel Posts, Case Study, Social Posts](https://invisiblenetwork.ai/learn/nptel/110106002/18af4af5c001) (YouTube)
21. [Content Funnel](https://invisiblenetwork.ai/learn/nptel/110106002/9620af73f5e7) (YouTube)
22. [TOFU, MOFU and BOFU](https://invisiblenetwork.ai/learn/nptel/110106002/0edbf117fc84) (YouTube)
23. [AI in the content workflow](https://invisiblenetwork.ai/learn/nptel/110106002/34e9b34a251f) (YouTube)
24. [AI in Content Marketing](https://invisiblenetwork.ai/learn/nptel/110106002/62fb51cdc461) (YouTube)
25. [Fundamentals of Social Media Marketing](https://invisiblenetwork.ai/learn/nptel/110106002/344c86114fff) (YouTube)
26. [Deep Dive into Social Media Marketing](https://invisiblenetwork.ai/learn/nptel/110106002/4f00b158f768) (YouTube)
27. [Key Concepts of Social Media Marketing](https://invisiblenetwork.ai/learn/nptel/110106002/8005122e854c) (YouTube)
28. [Social Media Marketing Plan - Part 01](https://invisiblenetwork.ai/learn/nptel/110106002/51af1ae3d64a) (YouTube)
29. [Social Media Marketing Plan - Part 02](https://invisiblenetwork.ai/learn/nptel/110106002/a5406208f1a9) (YouTube)
30. [AI in Social Media Marketing](https://invisiblenetwork.ai/learn/nptel/110106002/99d1612d1a5a) (YouTube)
31. [Application areas of AI in Social Media Marketing](https://invisiblenetwork.ai/learn/nptel/110106002/4bdf19cbcfec) (YouTube)
32. [Email Marketing Foundations](https://invisiblenetwork.ai/learn/nptel/110106002/fd79ad3ede8f) (YouTube)
33. [Important Aspects of Email Marketing](https://invisiblenetwork.ai/learn/nptel/110106002/36af3101de01) (YouTube)
34. [Email Marketing Campaign - Part I](https://invisiblenetwork.ai/learn/nptel/110106002/83e59b30bbf9) (YouTube)
35. [Email Marketing Campaign - Part II](https://invisiblenetwork.ai/learn/nptel/110106002/980508a0d424) (YouTube)
36. [Email Marketing Campaign - Part III](https://invisiblenetwork.ai/learn/nptel/110106002/dbf04779f9a1) (YouTube)
37. [AI Powered Email Campaign](https://invisiblenetwork.ai/learn/nptel/110106002/8ded1f99dc44) (YouTube)