# Fundamentals of Digital Marketing

- Institution: IIT Kharagpur
- Department: Management
- Teacher: Prof. Saini Das Prof. Atanu Ghosh
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110105920)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110105920)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Lecture 01: Defining Digital Marketing](https://invisiblenetwork.ai/learn/nptel/110105920/7dd4841cc2e9) (Video)
2. [Lecture 02: Digital Marketing Strategy](https://invisiblenetwork.ai/learn/nptel/110105920/60295d8afcd6) (Video)
3. [Lecture 03: Digital Marketing Strategy (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105920/6349e2e5bc77) (Video)
4. [Lecture 04: Digital Display Advertising](https://invisiblenetwork.ai/learn/nptel/110105920/bab7e8630b58) (Video)
5. [Lecture 05: Digital Display Advertising (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105920/48310d8dbe05) (Video)
6. [Lecture 06: Introductions to Search Ads](https://invisiblenetwork.ai/learn/nptel/110105920/99521f793a94) (Video)
7. [Lecture 07: Organic Search (Search Engine Optimization)](https://invisiblenetwork.ai/learn/nptel/110105920/13c10dcaae2e) (Video)
8. [Lecture 08:Organic Search (Search Engine Optimization) (contd..)](https://invisiblenetwork.ai/learn/nptel/110105920/33c4e70277b2) (Video)
9. [Lecture 09: Paid Search](https://invisiblenetwork.ai/learn/nptel/110105920/7f492ec9c1f9) (Video)
10. [Lecture 10: Ad Creation with Google Ads](https://invisiblenetwork.ai/learn/nptel/110105920/9fb8cbed5045) (Video)
11. [Lecture 11: Ad Creation with Google Ads (contd..)](https://invisiblenetwork.ai/learn/nptel/110105920/2d8ecf3772e5) (Video)
12. [Lecture 12: Ad Creation with Google Ads (contd..)](https://invisiblenetwork.ai/learn/nptel/110105920/eeffec33ca85) (Video)
13. [Lecture 13: Email Marketing - Part A](https://invisiblenetwork.ai/learn/nptel/110105920/42d24ce43c45) (Video)
14. [Lecture 14: Email Marketing - Part B](https://invisiblenetwork.ai/learn/nptel/110105920/528b1a7ebe08) (Video)
15. [Lecture 15: Email Marketing - Part C](https://invisiblenetwork.ai/learn/nptel/110105920/34f8d6362c52) (Video)
16. [Lecture 16: Introduction to Social Media](https://invisiblenetwork.ai/learn/nptel/110105920/807b387e8af9) (Video)
17. [Lecture 17: Social Media Communication Framework](https://invisiblenetwork.ai/learn/nptel/110105920/bfbde7d456be) (Video)
18. [Lecture 18: Social Media Maturity and Content Management Framework](https://invisiblenetwork.ai/learn/nptel/110105920/6d77fb2b1a87) (Video)
19. [Lecture 19: Managing Facebook Likes and Follows](https://invisiblenetwork.ai/learn/nptel/110105920/2628ce577fed) (Video)
20. [Lecture 20: Balancing Quantity & Quality of Facebook Likes & Follows](https://invisiblenetwork.ai/learn/nptel/110105920/e4def836e0bf) (Video)
21. [Lecture 21: Principles of Targeting in Paid Social Media Campaigns](https://invisiblenetwork.ai/learn/nptel/110105920/71e273840ef7) (Video)
22. [Lecture 22: Target, Bid and Budget in Paid Social Media Campaigns](https://invisiblenetwork.ai/learn/nptel/110105920/14cbd17ef41f) (Video)
23. [Lecture 23: Principles of Paid Social Media Campaigns](https://invisiblenetwork.ai/learn/nptel/110105920/70c63c410a52) (Video)
24. [Lecture 24: Target, Bid and Budget in Paid Social Media Campaigns](https://invisiblenetwork.ai/learn/nptel/110105920/f22f76670253) (Video)
25. [Lecture 25: Managing a Facebook Page](https://invisiblenetwork.ai/learn/nptel/110105920/4c7df8d7da7d) (Video)
26. [Lecture 26: Facebook Page Analytics](https://invisiblenetwork.ai/learn/nptel/110105920/19299586c303) (Video)
27. [Lecture 27: Set Up Paid Meta Campaign](https://invisiblenetwork.ai/learn/nptel/110105920/72fd319edc89) (Video)
28. [Lecture 28: Mobile Marketing with Whatsapp](https://invisiblenetwork.ai/learn/nptel/110105920/aac4368b0abe) (Video)
29. [Lecture 29: Content Marketing](https://invisiblenetwork.ai/learn/nptel/110105920/32f7e8b5efdc) (Video)
30. [Lecture 30: Influencer Marketing](https://invisiblenetwork.ai/learn/nptel/110105920/6b469239b8fa) (Video)
31. [Lecture 31: B2B Digital Marketing](https://invisiblenetwork.ai/learn/nptel/110105920/76837c29416c) (Video)
32. [Lecture 32: LinkedIn Marketing](https://invisiblenetwork.ai/learn/nptel/110105920/a3a2b52579de) (Video)
33. [Lecture 33: Generative Engine Optimisation - 1](https://invisiblenetwork.ai/learn/nptel/110105920/c1d88c0f456c) (Video)
34. [Lecture 34: Generative Engine Optimisation - 2](https://invisiblenetwork.ai/learn/nptel/110105920/79d55440d3ce) (Video)
35. [Lecture 35: Agentic Commerce](https://invisiblenetwork.ai/learn/nptel/110105920/4327b27c9224) (Video)
36. [Lecture 36: Website Development](https://invisiblenetwork.ai/learn/nptel/110105920/5f5f942e11b1) (Video)
37. [Lecture 37: Introduction to GA4](https://invisiblenetwork.ai/learn/nptel/110105920/5c9c901b9fa7) (Video)
38. [Lecture 38: Introduction to GA4 (contd..)](https://invisiblenetwork.ai/learn/nptel/110105920/530710098132) (Video)
39. [Lecture 39: Introduction to GA4 (contd..)](https://invisiblenetwork.ai/learn/nptel/110105920/3209f3a0c624) (Video)
40. [Lecture 40:Introduction to GA4 (contd..)](https://invisiblenetwork.ai/learn/nptel/110105920/21e91dd2c2dd) (Video)