# Advertising & Promotions Management

- Institution: IIT-ISM Dhanbad
- Department: Management
- Teacher: Prof. Mrinalini Pandey
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110105625)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110105625)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Lecture 01 : Introduction to Advertising](https://invisiblenetwork.ai/learn/nptel/110105625/9324a03f0f96) (Video)
2. [Lecture 02 : Introduction to Advertising II](https://invisiblenetwork.ai/learn/nptel/110105625/c2782ef9dd40) (Video)
3. [Lecture 03 : Introduction to Advertising III](https://invisiblenetwork.ai/learn/nptel/110105625/669d7c59f4c1) (Video)
4. [Lecture 04 : Introduction to Advertising IV](https://invisiblenetwork.ai/learn/nptel/110105625/e8a3cb6cf451) (Video)
5. [Lecture 05 : Introduction to Advertising V](https://invisiblenetwork.ai/learn/nptel/110105625/98cd3153c9a9) (Video)
6. [Lecture 06 : Understanding Communication](https://invisiblenetwork.ai/learn/nptel/110105625/223c8899825b) (Video)
7. [Lecture 07 : Integrated Marketing Communications](https://invisiblenetwork.ai/learn/nptel/110105625/6bdba87cf1fe) (Video)
8. [Lecture 08 : Introduction to Positioning](https://invisiblenetwork.ai/learn/nptel/110105625/755510694338) (Video)
9. [Lecture 09 : Positioning II](https://invisiblenetwork.ai/learn/nptel/110105625/8ebdb46d046e) (Video)
10. [Lecture 10 : Positioning III](https://invisiblenetwork.ai/learn/nptel/110105625/4d80c3d70ec1) (Video)
11. [Lecture 11 : Classification of advertising](https://invisiblenetwork.ai/learn/nptel/110105625/b26a126d41d6) (Video)
12. [Lecture 12 : Types of advertising](https://invisiblenetwork.ai/learn/nptel/110105625/dd390bff783a) (Video)
13. [Lecture 13 : Theories of advertising](https://invisiblenetwork.ai/learn/nptel/110105625/e474d3ddede0) (Video)
14. [Lecture 14 : Segmentation,Targeting and Advertising Strategy Approaches](https://invisiblenetwork.ai/learn/nptel/110105625/54115ff68992) (Video)
15. [Lecture 15 : Perception](https://invisiblenetwork.ai/learn/nptel/110105625/a465cb0398a6) (Video)
16. [Lecture 16 : AIDA Model](https://invisiblenetwork.ai/learn/nptel/110105625/0db74aef7cbe) (Video)
17. [Lecture 17 : DAGMAR MODEL](https://invisiblenetwork.ai/learn/nptel/110105625/1b19d04dd22f) (Video)
18. [Lecture 18 : Hierarchy Of Effects Model](https://invisiblenetwork.ai/learn/nptel/110105625/c469a66af53b) (Video)
19. [Lecture 19 : DRIP Model](https://invisiblenetwork.ai/learn/nptel/110105625/1f803100fb55) (Video)
20. [Lecture 20 : INFORMATION PROCESSING MODEL](https://invisiblenetwork.ai/learn/nptel/110105625/bf7aa33a7eed) (Video)
21. [Lecture 21 : Elaboration Likelihood Model (ELM)](https://invisiblenetwork.ai/learn/nptel/110105625/945d87fdfaa5) (Video)
22. [Lecture 22 : Innovation Adoption Model](https://invisiblenetwork.ai/learn/nptel/110105625/2778edc9a6e6) (Video)
23. [Lecture 23 : Foote, Cone and Belding Model and Kim Lord Model](https://invisiblenetwork.ai/learn/nptel/110105625/d43da3c24d6f) (Video)
24. [Lecture 24 : Lasswell’s Model](https://invisiblenetwork.ai/learn/nptel/110105625/85c8282e317e) (Video)
25. [Lecture 25 : Multi-Attribute Attitude Models (MAAMS)](https://invisiblenetwork.ai/learn/nptel/110105625/ca903b252df2) (Video)
26. [Lecture 26 : Objectives of Advertising](https://invisiblenetwork.ai/learn/nptel/110105625/9a58b497ee76) (Video)
27. [Lecture 27 : Communication and Sales as an Advertising Objective](https://invisiblenetwork.ai/learn/nptel/110105625/b2cce562c830) (Video)
28. [Lecture 28 : Setting Communication Objectives and Rossiter and Percy Grid](https://invisiblenetwork.ai/learn/nptel/110105625/83910ac825d3) (Video)
29. [Lecture 29 : Marketing Objectives](https://invisiblenetwork.ai/learn/nptel/110105625/657693f1b072) (Video)
30. [Lecture 30 : Problems in Implementing Advertising and Promotions Objective](https://invisiblenetwork.ai/learn/nptel/110105625/7fcb6ecb9ff5) (Video)
31. [Lecture 31 : Introduction to Advertising Budgets](https://invisiblenetwork.ai/learn/nptel/110105625/5b8063901ef8) (Video)
32. [Lecture 32 : Budgeting Approaches](https://invisiblenetwork.ai/learn/nptel/110105625/8d4bb0db5a5d) (Video)
33. [Lecture 33 : Budgeting Approaches II](https://invisiblenetwork.ai/learn/nptel/110105625/e9315411cc15) (Video)
34. [Lecture 34 : Advertising Budgets III](https://invisiblenetwork.ai/learn/nptel/110105625/ad5affc3b038) (Video)
35. [Lecture 35 : Creative Strategy](https://invisiblenetwork.ai/learn/nptel/110105625/4cfeb097d53b) (Video)
36. [Lecture 36 : Creative Execution](https://invisiblenetwork.ai/learn/nptel/110105625/698b5815e8a8) (Video)
37. [Lecture 37 : Introduction to Media Planning](https://invisiblenetwork.ai/learn/nptel/110105625/1e6dbc821a47) (Video)
38. [Lecture 38 : Media Planning Process](https://invisiblenetwork.ai/learn/nptel/110105625/3e338b8ad857) (Video)
39. [Lecture 39 : Media Planning Decision and Media Types](https://invisiblenetwork.ai/learn/nptel/110105625/5a2d461f35f2) (Video)
40. [Lecture 40 : Art of Copywriting](https://invisiblenetwork.ai/learn/nptel/110105625/ba4e85691105) (Video)
41. [Lecture 41 : Copy Testing and Diagnosis](https://invisiblenetwork.ai/learn/nptel/110105625/a16550b19677) (Video)
42. [Lecture 42 : Advertising Campaign](https://invisiblenetwork.ai/learn/nptel/110105625/e7a3f684fdf7) (Video)
43. [Lecture 43 : Advertising Campaign II](https://invisiblenetwork.ai/learn/nptel/110105625/37509fc52480) (Video)
44. [Lecture 44 : Advertising Research Technique](https://invisiblenetwork.ai/learn/nptel/110105625/c37870b75fc7) (Video)
45. [Lecture 45 : Advertising Research Technique II](https://invisiblenetwork.ai/learn/nptel/110105625/00c738404333) (Video)
46. [Lecture 46 : Introduction to the Advertising Agency](https://invisiblenetwork.ai/learn/nptel/110105625/68c26fabd83f) (Video)
47. [Lecture 47 : Advertising Agency II](https://invisiblenetwork.ai/learn/nptel/110105625/8ac65b2041b6) (Video)
48. [Lecture 48 : Advertising Agency III](https://invisiblenetwork.ai/learn/nptel/110105625/71a21f9da7b4) (Video)
49. [Lecture 49 : Advertising Agency IV](https://invisiblenetwork.ai/learn/nptel/110105625/457d3aabf461) (Video)
50. [Lecture 50 : Advertising Agencies V](https://invisiblenetwork.ai/learn/nptel/110105625/530dde2018f4) (Video)
51. [Lecture 51 : Introduction to Public Relations](https://invisiblenetwork.ai/learn/nptel/110105625/2a3e3683aadd) (Video)
52. [Lecture 52 : Introduction to Public Relations II](https://invisiblenetwork.ai/learn/nptel/110105625/660c7a98c3e6) (Video)
53. [Lecture 53 : Introduction to Public Relations III](https://invisiblenetwork.ai/learn/nptel/110105625/8b615150506d) (Video)
54. [Lecture 54 : The Process of Public Relations](https://invisiblenetwork.ai/learn/nptel/110105625/004465e39ee1) (Video)
55. [Lecture 55 : Publicity and Corporate Advertising](https://invisiblenetwork.ai/learn/nptel/110105625/5ee4d2b11f6a) (Video)
56. [Lecture 56 : Advertising Laws and Ethics](https://invisiblenetwork.ai/learn/nptel/110105625/dabdd80fccb6) (Video)
57. [Lecture 57 : Intellectual Property Rights and Advertising](https://invisiblenetwork.ai/learn/nptel/110105625/d393d56bfacd) (Video)
58. [Lecture 58 : Social Aspects of Advertising](https://invisiblenetwork.ai/learn/nptel/110105625/a0cf8025444d) (Video)
59. [Lecture 59 : Economic Aspects of Advertising](https://invisiblenetwork.ai/learn/nptel/110105625/4756d56b881e) (Video)
60. [Lecture 60 : Advertising the Way Forward: Insights for Tomorrow’s Journey](https://invisiblenetwork.ai/learn/nptel/110105625/60c658636283) (Video)
61. [Live Session 27-02-2025](https://invisiblenetwork.ai/learn/nptel/110105625/9324a03f0f96-2) (Video)
62. [Live Session 04-04-2025](https://invisiblenetwork.ai/learn/nptel/110105625/c2782ef9dd40-2) (Video)