# Marketing Analytics

- Institution: IIT Kharagpur
- Department: Management
- Teacher: Prof. Swagato Chatterjee
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110105142)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110105142)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Lecture 01: Introduction to R programming](https://invisiblenetwork.ai/learn/nptel/110105142/7b1927aaee78) (Video)
2. [Lecture 02: Introduction to R programming (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/f2ba99abed88) (Video)
3. [Lecture 03: Introduction to R programming (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/b4218d7e649c) (Video)
4. [Lecture 04: Introduction to R programming (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/36fb026d2ecf) (Video)
5. [Lecture 05: Introduction to R programming (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/d11749477e51) (Video)
6. [Lecture 06: Introduction to R programming (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/94b6448e4c90) (Video)
7. [Lecture 7 : What Consumers Want](https://invisiblenetwork.ai/learn/nptel/110105142/2355786ca0fb) (Video)
8. [Lecture 8 : What Consumers Want (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/5d9dff4662a3) (Video)
9. [Lecture 9 : What Consumers Want (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/aa0175a74671) (Video)
10. [Lecture 10 : What Consumers Want (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/511152afd5be) (Video)
11. [Lecture 11 : What Consumers Want (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/de83d1727207) (Video)
12. [Lecture 12 : What Consumers Want (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/9303468bd90b) (Video)
13. [Lecture 13 : Segmentation Targeting and Positioning](https://invisiblenetwork.ai/learn/nptel/110105142/0dc1be64b29a) (Video)
14. [Lecture 14 : Segmentation Targeting and Positioning(Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/0d7a41abc43e) (Video)
15. [Lecture 15 : Segmentation Targeting and Positioning(Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/99741f73d89a) (Video)
16. [Lecture 16 : Segmentation Targeting and Positioning(Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/ddafe1d0e5ab) (Video)
17. [Lecture 17 : Segmentation Targeting and Positioning(Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/4ff13b8ea5ed) (Video)
18. [Lecture 18: Demand Forecasting and Pricing](https://invisiblenetwork.ai/learn/nptel/110105142/48d2147bd416) (Video)
19. [Lecture 19: Demand Forecasting and Pricing (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/8768b7cc15b6) (Video)
20. [Lecture 20: Demand Forecasting and Pricing (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/bc058fdfd4cf) (Video)
21. [Lecture 21 : Demand Forecasting and Pricing (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/cf09bffebc5e) (Video)
22. [Lecture 22 : Pricing](https://invisiblenetwork.ai/learn/nptel/110105142/c3d9910e3db8) (Video)
23. [Lecture 23 : Pricing (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/d847ddac05eb) (Video)
24. [Lecture 24 : Pricing (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/22667aef8964) (Video)
25. [Lecture 25 : Pricing (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/b8c3bd36aaca) (Video)
26. [Lecture 26 : Pricing (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/8956b0ab023d) (Video)
27. [Lecture 27 : Pricing (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/dded0aa84ede) (Video)
28. [Lecture 28 : Pricing (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/5689d1a3f824) (Video)
29. [Lecture 29 : Marketing Mix Models and Advertising Models](https://invisiblenetwork.ai/learn/nptel/110105142/9a5cff30bf5d) (Video)
30. [Lecture 30 : Marketing Mix Models and Advertising Models (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/19128b30d5d4) (Video)
31. [Lecture 31 : Marketing Mix Models and Advertising Models (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/f13e75b725ce) (Video)
32. [Lecture 32 : Marketing Mix Models and Advertising Models (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/e512f61c2cf2) (Video)
33. [Lecture 33 : Marketing Mix Models and Advertising Models (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/d5dc439298c3) (Video)
34. [Lecture 34: Recommendation Engine and Retail Analytics](https://invisiblenetwork.ai/learn/nptel/110105142/d7b8703fed2b) (Video)
35. [Lecture 35: Recommendation Engine and Retail Analytics (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/61ca4582d24a) (Video)
36. [Lecture 36: Recommendation Engine and Retail Analytics (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/bf2649077dc7) (Video)
37. [Lecture 37: Recommendation Engine and Retail Analytics (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/6b25614ac196) (Video)
38. [Lecture 38: Recommendation Engine and Retail Analytics (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/319e87efb39d) (Video)
39. [Lecture 39: Recommendation Engine and Retail Analytics (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/4f83b21e33e3) (Video)
40. [Lecture 40: RFM and Market Basket Analysis](https://invisiblenetwork.ai/learn/nptel/110105142/6901fc01b431) (Video)
41. [Lecture 41: RFM and Market Basket Analysis (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/6d2b811d0130) (Video)
42. [Lecture 42: RFM and Market Basket Analysis (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/e2e342a62b97) (Video)
43. [Lecture 43: RFM and Market Basket Analysis (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/d3733c514502) (Video)
44. [Lecture 44: RFM and Market Basket Analysis (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/9472b1a82a0b) (Video)
45. [Lecture 45: Customer Churn and Customer Lifetime Value](https://invisiblenetwork.ai/learn/nptel/110105142/6db9c731f0e0) (Video)
46. [Lecture 46: Customer Churn and Customer Lifetime Value (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/3fa4e23d0fce) (Video)
47. [Lecture 47: Customer Churn and Customer Lifetime Value (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/4ca48f9a45a6) (Video)
48. [Lecture 48: Customer Churn and Customer Lifetime Value (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/cfb1b8633ff8) (Video)
49. [Lecture 49: Customer Churn and Customer Lifetime Value (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/1d6e1ee4135d) (Video)
50. [Lecture 50: Customer Churn and Customer Lifetime Value (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/cf729968468b) (Video)
51. [Lecture 51: Text Mining and Sentiment Analytics](https://invisiblenetwork.ai/learn/nptel/110105142/8273c699e961) (Video)
52. [Lecture 52: Text Mining and Sentiment Analytics (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/85825b52ec95) (Video)
53. [Lecture 53: Text Mining and Sentiment Analytics (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/44379267a49b) (Video)
54. [Lecture 54: Text Mining and Sentiment Analytics (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/cdef2ad5753b) (Video)
55. [Lecture 55: Text Mining and Sentiment Analytics (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/b2758a664793) (Video)
56. [Lecture 56: Text Mining and Sentiment Analytics (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/ff3027c382ff) (Video)
57. [Lecture 57: Text Mining and Sentiment Analytics (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/32c2b08fb11d) (Video)
58. [Lecture 58: Text Mining and Sentiment Analytics (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/9fa85bd65f98) (Video)
59. [Lecture 59: Text Mining and Sentiment Analytics (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/74b11c0f8d73) (Video)
60. [Lecture 60: Text Mining and Sentiment Analytics (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/bac3ef8f50e0) (Video)
61. [Lecture 61 : Social Network Analysis and Excel Dashboards](https://invisiblenetwork.ai/learn/nptel/110105142/863454826925) (Video)
62. [Lecture 62 : Social Network Analysis and Excel Dashboards (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/c9e96901197f) (Video)
63. [Lecture 63 : Social Network Analysis and Excel Dashboards (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/8a00d3e35d7a) (Video)
64. [Lecture 64 : Social Network Analysis and Excel Dashboards (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/703177f6f838) (Video)
65. [Lecture 65 : Social Network Analysis and Excel Dashboards (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/e06b07a7eb38) (Video)
66. [Lecture 66 : Social Network Analysis and Excel Dashboards (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105142/c9d5353e960e) (Video)
67. [Live Session 17-02-2021](https://invisiblenetwork.ai/learn/nptel/110105142/7b1927aaee78-2) (Video)
68. [Live Session 15-03-2021](https://invisiblenetwork.ai/learn/nptel/110105142/f2ba99abed88-2) (Video)
69. [Live Session 06-04-2021](https://invisiblenetwork.ai/learn/nptel/110105142/b4218d7e649c-2) (Video)
70. [Live Session 04-03-2020](https://invisiblenetwork.ai/learn/nptel/110105142/36fb026d2ecf-2) (Video)
71. [Live Session 28-02-2022](https://invisiblenetwork.ai/learn/nptel/110105142/d11749477e51-2) (Video)
72. [Live Session 21-03-2022](https://invisiblenetwork.ai/learn/nptel/110105142/94b6448e4c90-2) (Video)
73. [Live Session 18-04-2022](https://invisiblenetwork.ai/learn/nptel/110105142/2355786ca0fb-2) (Video)
74. [Live Session 19-02-2024](https://invisiblenetwork.ai/learn/nptel/110105142/5d9dff4662a3-2) (Video)
75. [Live Session 18-03-2024](https://invisiblenetwork.ai/learn/nptel/110105142/aa0175a74671-2) (Video)
76. [Live Session 19-04-2024](https://invisiblenetwork.ai/learn/nptel/110105142/511152afd5be-2) (Video)