# Consumer Behaviour

- Institution: IIT Kharagpur
- Department: Management
- Teacher: Prof. Srabanti Mukherjee
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110105074)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110105074)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Lecture 1: Introduction to Consumer Behaviour](https://invisiblenetwork.ai/learn/nptel/110105074/fae58a484c40) (Video)
2. [Lecture 2: The Changing Patterns of Consumer Behaviour](https://invisiblenetwork.ai/learn/nptel/110105074/da0ac8b667ed) (Video)
3. [Lecture 3: Dimensions of Consumerism](https://invisiblenetwork.ai/learn/nptel/110105074/272210ea91df) (Video)
4. [Lecture 4: Use of Market Segmentation in Consumer Behaviour](https://invisiblenetwork.ai/learn/nptel/110105074/df8ba4449539) (Video)
5. [Lecture 5: Process of Motivation](https://invisiblenetwork.ai/learn/nptel/110105074/9893e8cd2294) (Video)
6. [Lecture 6: Theories of Motivation](https://invisiblenetwork.ai/learn/nptel/110105074/c1ee9d9dc293) (Video)
7. [Lecture 7: Consumer Involvement](https://invisiblenetwork.ai/learn/nptel/110105074/bfa227fe7688) (Video)
8. [Lecture 8: Case Study on Motivation and Involvement](https://invisiblenetwork.ai/learn/nptel/110105074/bb658ee9199e) (Video)
9. [Lecture 9: Concept and Levels of Perception](https://invisiblenetwork.ai/learn/nptel/110105074/ced4ea81b19e) (Video)
10. [Lecture 10: Process of Perception](https://invisiblenetwork.ai/learn/nptel/110105074/5c5733f3d67d) (Video)
11. [Lecture 11: Theories of Personality I](https://invisiblenetwork.ai/learn/nptel/110105074/d14f4743936a) (Video)
12. [Lecture 12: Theories of Personality II](https://invisiblenetwork.ai/learn/nptel/110105074/b505df1428ba) (Video)
13. [Lecture 13: Brand Personality & Self concept](https://invisiblenetwork.ai/learn/nptel/110105074/29d8a1866ca9) (Video)
14. [Lecture 14: Theories of Learning](https://invisiblenetwork.ai/learn/nptel/110105074/e8d512a8e0ed) (Video)
15. [Lecture 15: Attitude Formation I](https://invisiblenetwork.ai/learn/nptel/110105074/093b3103b3db) (Video)
16. [Lecture 16: Attitude Formation II](https://invisiblenetwork.ai/learn/nptel/110105074/08e7f1268f67) (Video)
17. [Lecture 17: Changing Attitude](https://invisiblenetwork.ai/learn/nptel/110105074/802190421059) (Video)
18. [Lecture 18: Exercise on Attitude Formation and Change](https://invisiblenetwork.ai/learn/nptel/110105074/774ac5483822) (Video)
19. [Lecture 19: Values](https://invisiblenetwork.ai/learn/nptel/110105074/a2362bcfb768) (Video)
20. [Lecture 20: AIO Classification](https://invisiblenetwork.ai/learn/nptel/110105074/31e44dd23594) (Video)
21. [Lecture 21: VALS I Typology](https://invisiblenetwork.ai/learn/nptel/110105074/9812c6779d6d) (Video)
22. [Lecture 22: VALS TM Typology](https://invisiblenetwork.ai/learn/nptel/110105074/dbef735c216a) (Video)
23. [Lecture 23: Implication of Lifestyle in Marketing](https://invisiblenetwork.ai/learn/nptel/110105074/94282e929d64) (Video)
24. [Lecture 24: Influence of Culture on Consumer Behaviour](https://invisiblenetwork.ai/learn/nptel/110105074/41e8eef88ced) (Video)
25. [Lecture 25: Group Influences on Consumption](https://invisiblenetwork.ai/learn/nptel/110105074/43e11845115e) (Video)
26. [Lecture 26: Role of Celebrity Endorsement](https://invisiblenetwork.ai/learn/nptel/110105074/7204916499cc) (Video)
27. [Lecture 27: Concept of Family & Family Life Cycle](https://invisiblenetwork.ai/learn/nptel/110105074/6b18665547ca) (Video)
28. [Lecture 28: Family Buying Decisions](https://invisiblenetwork.ai/learn/nptel/110105074/c6e00ecd77c5) (Video)
29. [Lecture 29: Diffusion of Innovations I](https://invisiblenetwork.ai/learn/nptel/110105074/56661e2fe14e) (Video)
30. [Lecture 30: Diffusion of Innovations II](https://invisiblenetwork.ai/learn/nptel/110105074/e4c5b0084581) (Video)
31. [Lecture 31: Influencing Factors for Adoption and Opinion Leadership](https://invisiblenetwork.ai/learn/nptel/110105074/829f260ba7f9) (Video)
32. [Lecture 32: Consumer Decision Making](https://invisiblenetwork.ai/learn/nptel/110105074/85e760c9e7ed) (Video)
33. [Lecture 33: Consumer Black Box Model](https://invisiblenetwork.ai/learn/nptel/110105074/80137c7190a2) (Video)
34. [Lecture 34: Models of Consumer Behaviour I](https://invisiblenetwork.ai/learn/nptel/110105074/cb500da03d8c) (Video)
35. [Lecture 35: Models of Consumer Behaviour II](https://invisiblenetwork.ai/learn/nptel/110105074/20d57485b517) (Video)
36. [Lecture 36: Models of Consumer Behaviour III](https://invisiblenetwork.ai/learn/nptel/110105074/7f672085ff47) (Video)
37. [Lecture 37: Models of Consumer Behaviour IV](https://invisiblenetwork.ai/learn/nptel/110105074/7510814d6a9f) (Video)
38. [Lecture 38: Organisational Buying Behaviour I](https://invisiblenetwork.ai/learn/nptel/110105074/d957ae038b93) (Video)
39. [Lecture 39: Organisational Buying Behaviour II](https://invisiblenetwork.ai/learn/nptel/110105074/4b62e0f7c6b6) (Video)
40. [Lecture 40: Dimensions of Consumer Research](https://invisiblenetwork.ai/learn/nptel/110105074/ccf090148644) (Video)
41. [Live Session 25-02-2020](https://invisiblenetwork.ai/learn/nptel/110105074/fae58a484c40-2) (Video)