# Consumer Behaviour

- Institution: IIT Kharagpur
- Department: Management
- Teacher: Dr. Sangeeta Sahney
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110105054)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110105054)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Introduction to the Study of Consumer Behaviour](https://invisiblenetwork.ai/learn/nptel/110105054/e6ebbcc8535d) (Video)
2. [Introduction to the Study of Consumer Behaviour (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/1cca8fe94f2b) (Video)
3. [Market Research and Consumer Behaviour](https://invisiblenetwork.ai/learn/nptel/110105054/9a1a0e510c0d) (Video)
4. [Market Research and Consumer Behaviour (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/9275c4a9f2e4) (Video)
5. [Market Segmentation and Positioning](https://invisiblenetwork.ai/learn/nptel/110105054/786a6a594a84) (Video)
6. [Market Segmentation and Positioning (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/8e5035d90a63) (Video)
7. [The Consumer Decision Making Process](https://invisiblenetwork.ai/learn/nptel/110105054/4075aaccd0c0) (Video)
8. [The Consumer Decision Making Process (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/f75f1ac525a7) (Video)
9. [Models of Consumers and Models of Consumer Behaviour](https://invisiblenetwork.ai/learn/nptel/110105054/e134f23d6bf6) (Video)
10. [Models of Consumers and Models of Consumer Behaviour (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/2c382374a009) (Video)
11. [Models of Consumers and Models of Consumer Behaviour (Contd. )](https://invisiblenetwork.ai/learn/nptel/110105054/52a74441e72b) (Video)
12. [Models of Consumers and Models of Consumer Behaviour ( Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/b172a5249a62) (Video)
13. [Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement](https://invisiblenetwork.ai/learn/nptel/110105054/19bde9d028ee) (Video)
14. [Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/9005687fd42a) (Video)
15. [Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )](https://invisiblenetwork.ai/learn/nptel/110105054/b6a73c56300e) (Video)
16. [Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/0bee9f27c175) (Video)
17. [Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )](https://invisiblenetwork.ai/learn/nptel/110105054/493f89b8f86d) (Video)
18. [Consumer Learning](https://invisiblenetwork.ai/learn/nptel/110105054/ce512f7a772e) (Video)
19. [Consumer Learning (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/c7b4de87fc6a) (Video)
20. [Consumer Learning (Contd. )](https://invisiblenetwork.ai/learn/nptel/110105054/0a126a12d4c9) (Video)
21. [Consumer Learning ( Contd. )](https://invisiblenetwork.ai/learn/nptel/110105054/739427a6b58b) (Video)
22. [Personality, Self Concept and Self Image](https://invisiblenetwork.ai/learn/nptel/110105054/35f60508a871) (Video)
23. [Personality, Self Concept and Self Image (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/477f8af7de4b) (Video)
24. [Consumer Perception, Risk and Imagery](https://invisiblenetwork.ai/learn/nptel/110105054/873ae890bc74) (Video)
25. [Consumer Perception, Risk and Imagery (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/06b0707bfed1) (Video)
26. [Consumer Perception, Risk and Imagery (Contd. )](https://invisiblenetwork.ai/learn/nptel/110105054/63d1f8391c45) (Video)
27. [Consumer Attitudes](https://invisiblenetwork.ai/learn/nptel/110105054/ec796eca8266) (Video)
28. [Consumer Attitudes (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/c2365ac591d3) (Video)
29. [Consumer Attitudes ( Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/453eb64c349d) (Video)
30. [Consumer Communication](https://invisiblenetwork.ai/learn/nptel/110105054/5917d1a60ef5) (Video)
31. [Consumer Communication (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/6ba922cc6e8a) (Video)
32. [Consumer Groups and Reference Groups](https://invisiblenetwork.ai/learn/nptel/110105054/5356adb8720b) (Video)
33. [Family and Family Life Cycle](https://invisiblenetwork.ai/learn/nptel/110105054/2c936af76318) (Video)
34. [Social Class and Mobility, Lifestyle Analysis](https://invisiblenetwork.ai/learn/nptel/110105054/ad19281732b0) (Video)
35. [Culture, Sub-Culture and Cross-Culture](https://invisiblenetwork.ai/learn/nptel/110105054/2ab069d9adc6) (Video)
36. [Culture, Sub-Culture and Cross-Culture (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/af650b4afe64) (Video)
37. [Interpersonal Communication and Influence](https://invisiblenetwork.ai/learn/nptel/110105054/112ad252b48d) (Video)
38. [Opinion Leadership](https://invisiblenetwork.ai/learn/nptel/110105054/20d2f9862d46) (Video)
39. [Diffusion of Innovation](https://invisiblenetwork.ai/learn/nptel/110105054/bec050269e2c) (Video)
40. [Diffusion of Innovation (Contd.)](https://invisiblenetwork.ai/learn/nptel/110105054/1deedb71f251) (Video)