# Brand Management

- Institution: IIT Kanpur
- Department: Management
- Teacher: Prof. Abhishek Kumar
- Level: Graduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110104167)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110104167)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

The course titled ‘Brand Management’ traces the journey of brand development from marking animals of their owner’s name to today when the value of brands competes against GDPs of countries. It covers several theories such as brand personality, brand identity, brand architecture in detail besides providing insights into activities carried out by brand managers on a daily basis. The course ends with a detailed discussion on sources of customer based brand equity and methods of arriving at financial valuation of brands

Intended audience: Students and Researchers of Marketing and Management

Prerequisites: Marketing Management

## Lectures

1. [Lecture 1 : Brands and Marketplace](https://invisiblenetwork.ai/learn/nptel/110104167/f21b6d0618ce) (YouTube)
2. [Lecture 2 : Brands and Marketplace continued.......](https://invisiblenetwork.ai/learn/nptel/110104167/736021469792) (YouTube)
3. [Lecture 3 : Product vs Brand](https://invisiblenetwork.ai/learn/nptel/110104167/a59c164dfae5) (YouTube)
4. [Lecture 4 : Product vs Brand continued.......](https://invisiblenetwork.ai/learn/nptel/110104167/b781a799c512) (YouTube)
5. [Lecture 5 : Brand Management - The Activity](https://invisiblenetwork.ai/learn/nptel/110104167/9d5337cf6ce2) (YouTube)
6. [Lecture 6 : Brand Management - The Activity continued...](https://invisiblenetwork.ai/learn/nptel/110104167/6ddea840c9e2) (YouTube)
7. [Lecture 7 : Brand Association as Raw Material](https://invisiblenetwork.ai/learn/nptel/110104167/4e172920dd29) (YouTube)
8. [Lecture 8 : Brand Association as Raw Material continued...](https://invisiblenetwork.ai/learn/nptel/110104167/51ded52adfad) (YouTube)
9. [Lecture 9 : Mining Brand Associations](https://invisiblenetwork.ai/learn/nptel/110104167/3d0627eb83ab) (YouTube)
10. [Lecture 10 : Mining Brand Associations continued...](https://invisiblenetwork.ai/learn/nptel/110104167/1bd56e29ba90) (YouTube)
11. [Lecture 11 : Unearthing Brand Iceberg](https://invisiblenetwork.ai/learn/nptel/110104167/2355fc63b8f4) (YouTube)
12. [Lecture 12 : Unearthing Brand Iceberg continued...](https://invisiblenetwork.ai/learn/nptel/110104167/9be46e374622) (YouTube)
13. [Lecture 13 : Brand Personality](https://invisiblenetwork.ai/learn/nptel/110104167/1200d2030645) (YouTube)
14. [Lecture 14 : Brand Personality continued...](https://invisiblenetwork.ai/learn/nptel/110104167/b79f7b834977) (YouTube)
15. [Lecture 15 : Brand Identity](https://invisiblenetwork.ai/learn/nptel/110104167/4c99eac99602) (YouTube)
16. [Lecture 16 : Brand Identity continued...](https://invisiblenetwork.ai/learn/nptel/110104167/e2051c92a80c) (YouTube)
17. [Lecture 17 : Brand Positioning and Repositioning (Part A)](https://invisiblenetwork.ai/learn/nptel/110104167/5d539f350302) (YouTube)
18. [Lecture 18 : Brand Positioning and Repositioning (Part A) continued...](https://invisiblenetwork.ai/learn/nptel/110104167/95c7a02a8586) (YouTube)
19. [Lecture 19 : Brand Positioning and Repositioning (Part B)](https://invisiblenetwork.ai/learn/nptel/110104167/4486ef2f78b5) (YouTube)
20. [Lecture 20 : Brand Positioning and Repositioning (Part B) continued...](https://invisiblenetwork.ai/learn/nptel/110104167/31e8e32da96c) (YouTube)
21. [Lecture 21 : Brand Positioning and Repositioning continued...](https://invisiblenetwork.ai/learn/nptel/110104167/e4d0e48ca3f6) (YouTube)
22. [Lecture 22 : Evolution of Brand Manager System](https://invisiblenetwork.ai/learn/nptel/110104167/abeb17c2056a) (YouTube)
23. [Lecture 23 : Evolution of Brand Manager System continued...](https://invisiblenetwork.ai/learn/nptel/110104167/6b431dcfa9f2) (YouTube)
24. [Lecture 24 : Evolution of Brand Manager System (Part B) continued...](https://invisiblenetwork.ai/learn/nptel/110104167/740713603af8) (YouTube)
25. [Lecture 25 : Brand Extensions](https://invisiblenetwork.ai/learn/nptel/110104167/9792ac79c612) (YouTube)
26. [Lecture 26 : Brand Extensions continued...](https://invisiblenetwork.ai/learn/nptel/110104167/4dfbb786192f) (YouTube)
27. [Lecture 27 : Brand Architecture](https://invisiblenetwork.ai/learn/nptel/110104167/989b2ed18e7f) (YouTube)
28. [Lecture 28 : Brand Architecture continued...](https://invisiblenetwork.ai/learn/nptel/110104167/3906e9e610f4) (YouTube)
29. [Lecture 29 : Brand Architecture (Part 2)](https://invisiblenetwork.ai/learn/nptel/110104167/160d2b74cfd6) (YouTube)
30. [Lecture 30 : Brand Architecture (Part 2) continued...](https://invisiblenetwork.ai/learn/nptel/110104167/00e6d977355c) (YouTube)
31. [Lecture 31 : Relationship Between Pricing and Brand Positioning](https://invisiblenetwork.ai/learn/nptel/110104167/18bd2d257dfe) (YouTube)
32. [Lecture 32 : Relationship Between Pricing and Brand Positioning continued...](https://invisiblenetwork.ai/learn/nptel/110104167/91a80f4b525e) (YouTube)
33. [Lecture 33 : Pricing- A Tool for Brand Management](https://invisiblenetwork.ai/learn/nptel/110104167/9f227f2b3e29) (YouTube)
34. [Lecture 34 : Pricing- A Tool for Brand Management continued...](https://invisiblenetwork.ai/learn/nptel/110104167/6d7f6a8f65d4) (YouTube)
35. [Lecture 35 : Marketing Brand Equity](https://invisiblenetwork.ai/learn/nptel/110104167/24fff23272f3) (YouTube)
36. [Lecture 36 : Marketing Brand Equity continued...](https://invisiblenetwork.ai/learn/nptel/110104167/aad77b6460ee) (YouTube)
37. [Lecture 37 : Financial Brand Equity](https://invisiblenetwork.ai/learn/nptel/110104167/39c5108a3a37) (YouTube)
38. [Lecture 38 : Financial Brand Equity continued...](https://invisiblenetwork.ai/learn/nptel/110104167/fa8ac13ffb01) (YouTube)
39. [Lecture 39 : Brands Serving Psycho-Socio Functions](https://invisiblenetwork.ai/learn/nptel/110104167/2445de3597cb) (YouTube)
40. [Lecture 40 : Brand Management - Glossary](https://invisiblenetwork.ai/learn/nptel/110104167/fac6e9d31a81) (YouTube)