# Management of New Products and Services

- Institution: IIT Kanpur
- Department: Management
- Teacher: Prof. Jayanta Chatterjee
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110104084)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110104084)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Lecture 1- NPNSM - Similarities and Differences](https://invisiblenetwork.ai/learn/nptel/110104084/2042560b8ba3) (Video)
2. [Lecture 2 NPNSM- Theoretical Foundations I Competitive Strategy](https://invisiblenetwork.ai/learn/nptel/110104084/e276b7608bac) (Video)
3. [Lecture 3 NPNSM Theoretical Foundations II Product Strategy](https://invisiblenetwork.ai/learn/nptel/110104084/88f18c20eb42) (Video)
4. [Lecture 4 NPNSM Theoretical Foundations III Understanding Customer Behaviour](https://invisiblenetwork.ai/learn/nptel/110104084/f69231626fa4) (Video)
5. [Lecture 5 NPNSM Theoretical Foundation IV Product Life Cycle (PLC) and Chasm](https://invisiblenetwork.ai/learn/nptel/110104084/5b07327bce2b) (Video)
6. [Lecture 6 NPNSM Theoretical Foundations V Product Platforms and Portfolios](https://invisiblenetwork.ai/learn/nptel/110104084/8ada12a6d591) (Video)
7. [Lecture 7 NPNSM Theoretical Foundations VI Understanding Customers (STP)](https://invisiblenetwork.ai/learn/nptel/110104084/4fc2407b5cec) (Video)
8. [Lecture 1 NPNSM-STP continued](https://invisiblenetwork.ai/learn/nptel/110104084/d02cbcfac77c) (Video)
9. [Lecture 2 NPNSM-Understanding Product Platforms](https://invisiblenetwork.ai/learn/nptel/110104084/070a8629d7cd) (Video)
10. [Lecture 3 NPNSM- The Idea Generation process](https://invisiblenetwork.ai/learn/nptel/110104084/be8bc1ca443e) (Video)
11. [Lecture 4 NPNSM- Creating Customer Value Proposition](https://invisiblenetwork.ai/learn/nptel/110104084/84063f0542ae) (Video)
12. [Lecture 5 NPNSM- Lean Product Process](https://invisiblenetwork.ai/learn/nptel/110104084/e9059b3662b8) (Video)
13. [Lecture 1 NPNSM - Estimating Marketing and Sales Potential](https://invisiblenetwork.ai/learn/nptel/110104084/708c2b4c5346) (Video)
14. [Lecture 2 NPNSM - Introduction to New Product Forecasting Techniques](https://invisiblenetwork.ai/learn/nptel/110104084/88a78967c62b) (Video)
15. [Lecture 3 NPNSM - Diffusion process and Product Life Cycle](https://invisiblenetwork.ai/learn/nptel/110104084/33593b86aecb) (Video)
16. [Lecture 4 NPNSM - Technology Adoption Life Cycle and Crossing the Chasm](https://invisiblenetwork.ai/learn/nptel/110104084/0c750b9ce9c9) (Video)
17. [Lecture 5 NPNSM - Managing New Products in Large Organizations](https://invisiblenetwork.ai/learn/nptel/110104084/65391c3622b2) (Video)
18. [Lecture 1 NPNSM- Introduction to the Stage Gate model](https://invisiblenetwork.ai/learn/nptel/110104084/8b2a049f82a8) (Video)
19. [Lecture 2 NPNSM - What is a Lean Startup](https://invisiblenetwork.ai/learn/nptel/110104084/5cd6bbf4f588) (Video)
20. [Lecture 3 NPNSM -The Business Model Canvas](https://invisiblenetwork.ai/learn/nptel/110104084/d822056e8b49) (Video)
21. [Lecture 4 NPNSM - Introduction to Intellectual Property Rights](https://invisiblenetwork.ai/learn/nptel/110104084/61fe3ad97e94) (Video)
22. [Lecture 5 NPNSM -Taking the Product to the Market - Deployment Strategies](https://invisiblenetwork.ai/learn/nptel/110104084/63293f2b754a) (Video)
23. [Live Session 07-02-2024](https://invisiblenetwork.ai/learn/nptel/110104084/2042560b8ba3-2) (Video)
24. [Live Session 08-03-2025](https://invisiblenetwork.ai/learn/nptel/110104084/e276b7608bac-2) (Video)