# Marketing Management - II

- Institution: IIT Kanpur
- Department: Management
- Teacher: Prof. Jayanta Chatterjee Prof. Shashi Shekhar Mishra
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110104070)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110104070)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Brief Recap of Basic Concepts from Marketing Management 1](https://invisiblenetwork.ai/learn/nptel/110104070/9e4eb0767aea) (Video)
2. [Brief Recap of Basic Concepts from Marketing Management 1- II](https://invisiblenetwork.ai/learn/nptel/110104070/7faf586a94f0) (Video)
3. [Product - An Important Component of the 4P](https://invisiblenetwork.ai/learn/nptel/110104070/6cee0f2e247a) (Video)
4. [New Product Development](https://invisiblenetwork.ai/learn/nptel/110104070/a4b417bfafa5) (Video)
5. [New Product Development - II](https://invisiblenetwork.ai/learn/nptel/110104070/ded9087f5220) (Video)
6. [Entreprenuerial Marketing](https://invisiblenetwork.ai/learn/nptel/110104070/520952fec862) (Video)
7. [Screening New Product Ideas](https://invisiblenetwork.ai/learn/nptel/110104070/8335ac68c782) (Video)
8. [Diffusion of Innovation](https://invisiblenetwork.ai/learn/nptel/110104070/664852158bb6) (Video)
9. [Product Life Cycle and Introduction to Strategy](https://invisiblenetwork.ai/learn/nptel/110104070/8d148ed10a68) (Video)
10. [Strategy for New Product Introduction](https://invisiblenetwork.ai/learn/nptel/110104070/e5f614fd13e6) (Video)
11. [Strategy for New Product Introduction - II](https://invisiblenetwork.ai/learn/nptel/110104070/0daa41ba4b00) (Video)
12. [Marketing Strategies for Different Stages in PLC](https://invisiblenetwork.ai/learn/nptel/110104070/8c967c14a82f) (Video)
13. [Introduction to Brand, Branding and Brand Equity](https://invisiblenetwork.ai/learn/nptel/110104070/4d3336c52d96) (Video)
14. [Strategic Brand Management Process](https://invisiblenetwork.ai/learn/nptel/110104070/d27384b318b0) (Video)
15. [Brand Building I](https://invisiblenetwork.ai/learn/nptel/110104070/c9c78b667d54) (Video)
16. [Brand Building II](https://invisiblenetwork.ai/learn/nptel/110104070/b458279cdd66) (Video)
17. [Secondary Associations of a Brand and Advantages of Brand](https://invisiblenetwork.ai/learn/nptel/110104070/e359b8558864) (Video)
18. [Measuring Brand Equity and other Brand Related Constructs](https://invisiblenetwork.ai/learn/nptel/110104070/506385ff5f2f) (Video)
19. [Global Dimensions of Brands](https://invisiblenetwork.ai/learn/nptel/110104070/8f90c19e9442) (Video)
20. [Brand Message and Advantage of Brand](https://invisiblenetwork.ai/learn/nptel/110104070/4c488c2329d1) (Video)
21. [Branding Strategies](https://invisiblenetwork.ai/learn/nptel/110104070/b4f1659f7105) (Video)
22. [Branding Strategies II](https://invisiblenetwork.ai/learn/nptel/110104070/bcca75971725) (Video)
23. [Strategic Brand Management](https://invisiblenetwork.ai/learn/nptel/110104070/1820c5d35087) (Video)
24. [Creating a Powerful Brand](https://invisiblenetwork.ai/learn/nptel/110104070/2f32aef88517) (Video)
25. [Introduction to Pricing](https://invisiblenetwork.ai/learn/nptel/110104070/47442dbad630) (Video)
26. [Considerations for Setting the Price](https://invisiblenetwork.ai/learn/nptel/110104070/9685eb955e5a) (Video)
27. [Determing the Demand and Cost Estimation](https://invisiblenetwork.ai/learn/nptel/110104070/20f7860d40fc) (Video)
28. [Cost Estimation and Break Even Analysis](https://invisiblenetwork.ai/learn/nptel/110104070/1f60b21d59f4) (Video)
29. [Different Methods of Pricing](https://invisiblenetwork.ai/learn/nptel/110104070/bbf84e57feb7) (Video)
30. [Different Methods of Pricing II](https://invisiblenetwork.ai/learn/nptel/110104070/8d0786fb273b) (Video)
31. [Introduction to Distribution](https://invisiblenetwork.ai/learn/nptel/110104070/537455701b86) (Video)
32. [Types of Channel and their Dynamics](https://invisiblenetwork.ai/learn/nptel/110104070/fde47c6085c5) (Video)
33. [Different Channel Options](https://invisiblenetwork.ai/learn/nptel/110104070/abede862c6cc) (Video)
34. [Integrated Marketing Channel](https://invisiblenetwork.ai/learn/nptel/110104070/1597db145aff) (Video)
35. [Retailing and Wholesaling](https://invisiblenetwork.ai/learn/nptel/110104070/7311640ded9d) (Video)
36. [Retailing and Wholesaling II](https://invisiblenetwork.ai/learn/nptel/110104070/1a3d6baf33f0) (Video)
37. [Retail Marketing Management](https://invisiblenetwork.ai/learn/nptel/110104070/ac3a068bf435) (Video)
38. [Choosing Retail Location and Layout](https://invisiblenetwork.ai/learn/nptel/110104070/670b479dc1f7) (Video)
39. [Introduction to Integrated Marketing Communications](https://invisiblenetwork.ai/learn/nptel/110104070/91f059efbdd3) (Video)
40. [Models of Communication](https://invisiblenetwork.ai/learn/nptel/110104070/1e6268e81fd4) (Video)
41. [Designing and Implementing Marketing Communication](https://invisiblenetwork.ai/learn/nptel/110104070/65c9f9974be8) (Video)
42. [Digital Marketing Communication](https://invisiblenetwork.ai/learn/nptel/110104070/dd4458979614) (Video)
43. [Introduction to Services Marketing](https://invisiblenetwork.ai/learn/nptel/110104070/f38fba1310cf) (Video)
44. [Characteristics of Services](https://invisiblenetwork.ai/learn/nptel/110104070/e64e88cd3390) (Video)
45. [Failure of Service and Solutions](https://invisiblenetwork.ai/learn/nptel/110104070/f1057b2b112b) (Video)
46. [Service Quality](https://invisiblenetwork.ai/learn/nptel/110104070/121f8c61cac6) (Video)
47. [Recap of Important Concepts I](https://invisiblenetwork.ai/learn/nptel/110104070/eec595176b08) (Video)
48. [Recap of Important Concepts II](https://invisiblenetwork.ai/learn/nptel/110104070/8853885e3b27) (Video)
49. [Live Session 13-03-2021](https://invisiblenetwork.ai/learn/nptel/110104070/9e4eb0767aea-2) (Video)
50. [Live Session 04-04-2022](https://invisiblenetwork.ai/learn/nptel/110104070/7faf586a94f0-2) (Video)