# Marketing Management - I

- Institution: IIT Kanpur
- Department: Management
- Taught by: Prof. Jayanta Chatterjee, Prof. Shashi Shekhar Mishra
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110104068)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110104068)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Lecture 1 Defining Marketing](https://invisiblenetwork.ai/learn/nptel/110104068/41a751f24acd) (YouTube)
2. [Lecture 2 Core Concepts in Marketing](https://invisiblenetwork.ai/learn/nptel/110104068/a156eebc7642) (YouTube)
3. [Lecture 3 Case Studies](https://invisiblenetwork.ai/learn/nptel/110104068/96635912c63e) (YouTube)
4. [Lecture 4 Marketing of Services](https://invisiblenetwork.ai/learn/nptel/110104068/11ec9d6711cf) (YouTube)
5. [Lecture 5 Evolution of Marketing](https://invisiblenetwork.ai/learn/nptel/110104068/8356c7288569) (YouTube)
6. [Lecture 6 Contemporary Issues in Modern Marketing Practices](https://invisiblenetwork.ai/learn/nptel/110104068/c6bb2e99d557) (YouTube)
7. [Lecture 7 Introduction to Competitor Analysis](https://invisiblenetwork.ai/learn/nptel/110104068/08c631b577fc) (YouTube)
8. [Lecture 8 Marketing Objectives](https://invisiblenetwork.ai/learn/nptel/110104068/6133c4834122) (YouTube)
9. [Lecture 9 Strategy and Core Competency](https://invisiblenetwork.ai/learn/nptel/110104068/2e75cf765dff) (YouTube)
10. [Lecture 10 PESTEL Framework](https://invisiblenetwork.ai/learn/nptel/110104068/900bffaf1ab9) (YouTube)
11. [Lecture 11 Competitive Analysis](https://invisiblenetwork.ai/learn/nptel/110104068/801b80b871e2) (YouTube)
12. [Lecture 12 Case Study](https://invisiblenetwork.ai/learn/nptel/110104068/964f436171aa) (YouTube)
13. [Lecture 13 Introduction To Marketing Information System](https://invisiblenetwork.ai/learn/nptel/110104068/9907237df4b2) (YouTube)
14. [Lecture 14 Components of a Marketing Information System](https://invisiblenetwork.ai/learn/nptel/110104068/ea546a23459c) (YouTube)
15. [Lecture 15 Marketing Research Process](https://invisiblenetwork.ai/learn/nptel/110104068/da8c89553212) (YouTube)
16. [Lecture 16 MDP and MRP](https://invisiblenetwork.ai/learn/nptel/110104068/424b8496661d) (YouTube)
17. [Lecture 17 Exploratory Research](https://invisiblenetwork.ai/learn/nptel/110104068/0f0041533f84) (YouTube)
18. [Lecture 18 Exploratory Research - Continued](https://invisiblenetwork.ai/learn/nptel/110104068/18d4568697a6) (YouTube)
19. [Lecture 19 Causal Research](https://invisiblenetwork.ai/learn/nptel/110104068/358fde08ebc6) (YouTube)
20. [Lecture 20 Measurement and Scaling](https://invisiblenetwork.ai/learn/nptel/110104068/353a7020e079) (YouTube)
21. [Lecture 21 Questionnaire and Sampling](https://invisiblenetwork.ai/learn/nptel/110104068/9e104f739e3e) (YouTube)
22. [Lecture 22 Sampling Techniques](https://invisiblenetwork.ai/learn/nptel/110104068/60aace069069) (YouTube)
23. [Lecture 23 Data Collection, Preparation and Analysis](https://invisiblenetwork.ai/learn/nptel/110104068/a42b180f9d6a) (YouTube)
24. [Lecture 24 Multivariate Data Analysis](https://invisiblenetwork.ai/learn/nptel/110104068/27c1847d1b6b) (YouTube)
25. [Lecture 25 Introduction to Consumer Behaviour and Need Recognition](https://invisiblenetwork.ai/learn/nptel/110104068/5318bfbe3378) (YouTube)
26. [Lecture 26 Information Search](https://invisiblenetwork.ai/learn/nptel/110104068/d1f933d25d83) (YouTube)
27. [Lecture 27 Socio-Cultural Influences on the Consumer Buying Process](https://invisiblenetwork.ai/learn/nptel/110104068/96ae2d788e9d) (YouTube)
28. [Lecture 28 Psychological Influences on Consumer Buying Process](https://invisiblenetwork.ai/learn/nptel/110104068/3b53eeb81651) (YouTube)
29. [Lecture 29 Evaluation of Alternatives](https://invisiblenetwork.ai/learn/nptel/110104068/43efe7c71788) (YouTube)
30. [Lecture 30 Purchase and Post Purchase Evaluation](https://invisiblenetwork.ai/learn/nptel/110104068/2d04896e4887) (YouTube)
31. [Lecture 31 Service Consumption](https://invisiblenetwork.ai/learn/nptel/110104068/f1dc0d78fb46) (YouTube)
32. [Lecture 32 Structural Models of Attitude](https://invisiblenetwork.ai/learn/nptel/110104068/3fc9bd96846f) (YouTube)
33. [Lecture 33 Industrial Buyer Behaviour I](https://invisiblenetwork.ai/learn/nptel/110104068/e7c56e37c2ea) (YouTube)
34. [Lecture 34 Industrial Buyer Behaviour II](https://invisiblenetwork.ai/learn/nptel/110104068/1cb359845d14) (YouTube)
35. [Lecture 35 Industrial Marketing Program and Buying Process](https://invisiblenetwork.ai/learn/nptel/110104068/b3566447f4c2) (YouTube)
36. [Lecture 36 Three Dimension of Industrial Buyer Behaviour](https://invisiblenetwork.ai/learn/nptel/110104068/72a7588b9369) (YouTube)
37. [Lecture 37 Consumer Decision-Making Process Revisited](https://invisiblenetwork.ai/learn/nptel/110104068/8e9e14f28f4f) (YouTube)
38. [Lecture 38 Identifying and Choosing Opportunities](https://invisiblenetwork.ai/learn/nptel/110104068/bebfa72da381) (YouTube)
39. [Lecture 39 Market Segmentation](https://invisiblenetwork.ai/learn/nptel/110104068/e5945d51f056) (YouTube)
40. [Lecture 40 Market Segmentation - II](https://invisiblenetwork.ai/learn/nptel/110104068/db48c2bc1086) (YouTube)
41. [Lecture 41 Segmentation and Targeting](https://invisiblenetwork.ai/learn/nptel/110104068/c08b3eb882cc) (YouTube)
42. [Lecture 42 Segmentation and Post Segmentation Strategies](https://invisiblenetwork.ai/learn/nptel/110104068/7bd169a09f5d) (YouTube)
43. [Lecture 43 Introduction to Marketing Strategy](https://invisiblenetwork.ai/learn/nptel/110104068/d4c6d5f1c907) (YouTube)
44. [Lecture 44 Positioning](https://invisiblenetwork.ai/learn/nptel/110104068/84ac1f0394f0) (YouTube)
45. [Lecture 45 Segmentation and Targeting in B2B Market](https://invisiblenetwork.ai/learn/nptel/110104068/f666ed2444d0) (YouTube)
46. [Lecture 46 Crafting the Positioning and Branding Effectively](https://invisiblenetwork.ai/learn/nptel/110104068/0968bf868c47) (YouTube)
47. [Lecture 47 Generic Modeling Strategy](https://invisiblenetwork.ai/learn/nptel/110104068/54b51c6ef02d) (YouTube)
48. [Lecture 48 Generic Modeling Strategy](https://invisiblenetwork.ai/learn/nptel/110104068/525d1a7d36c7) (YouTube)