# Business Fundamentals for Entrepreneurs (Part 2: External Operations)

- Institution: IIT Bombay
- Department: Management
- Teacher: Prof. Devdip Purkayastha
- Level: Undergraduate
- Language: English
- Subjects: Business and management
- Source: [NPTEL](https://nptel.ac.in/courses/110101439)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/110101439)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

## Lectures

1. [Week 1: Module 1: Part1: Market Research](https://invisiblenetwork.ai/learn/nptel/110101439/bd002d7f4c18) (Video)
2. [Week 1: Module 1: Part2: Market Research](https://invisiblenetwork.ai/learn/nptel/110101439/6e3b381697d6) (Video)
3. [Week 1: Module 2: Part 1: Customers and Segments](https://invisiblenetwork.ai/learn/nptel/110101439/73cde6f3e146) (Video)
4. [Week 1: Module 2: Part 2: Customers and Segments](https://invisiblenetwork.ai/learn/nptel/110101439/9ede328bb016) (Video)
5. [Week 2: Module 3: Part 1: Value Based Marketing](https://invisiblenetwork.ai/learn/nptel/110101439/dd633e5d305b) (Video)
6. [Week 2: Module 3: Part 2: Value Based Marketing](https://invisiblenetwork.ai/learn/nptel/110101439/0818675c6d76) (Video)
7. [Week 2: Module 4: Part 1: Marketing Communication](https://invisiblenetwork.ai/learn/nptel/110101439/1d82431d9639) (Video)
8. [Week 2: Module 4: Part 2: Marketing Communication](https://invisiblenetwork.ai/learn/nptel/110101439/7b2abd2f39d3) (Video)
9. [Week 3: Module 5: Part 1: Sales Channels & Distribution](https://invisiblenetwork.ai/learn/nptel/110101439/006a80d14574) (Video)
10. [Week 3: Module 5: Part 2: Sales Channels & Distribution](https://invisiblenetwork.ai/learn/nptel/110101439/80585866836e) (Video)
11. [Week 3: Module 6: Part 1: B2B & B2C Selling](https://invisiblenetwork.ai/learn/nptel/110101439/d39711882297) (Video)
12. [Week 3: Module 6: Part 2: B2B & B2C Selling](https://invisiblenetwork.ai/learn/nptel/110101439/2d1e0f32570a) (Video)
13. [Week 4: Module 7: Part 1: Customer Service Management](https://invisiblenetwork.ai/learn/nptel/110101439/788900044c16) (Video)
14. [Week 4: Module 7: Part 2: Customer Service Management](https://invisiblenetwork.ai/learn/nptel/110101439/4298d76d26fe) (Video)
15. [Week 4: Module 8: Part 1: Supply Chain Management](https://invisiblenetwork.ai/learn/nptel/110101439/83bca5197c32) (Video)
16. [Week 4: Module 8: Part 2: Supply Chain Management](https://invisiblenetwork.ai/learn/nptel/110101439/2512b04110b7) (Video)
17. [Week 4: Module 9: Quadrangle of Success](https://invisiblenetwork.ai/learn/nptel/110101439/b95838335b28) (Video)
18. [Live Session 06-03-2024](https://invisiblenetwork.ai/learn/nptel/110101439/bd002d7f4c18-2) (Video)