# Consumer Psychology

- Institution: IIT Guwahati
- Department: Humanities and Social Sciences
- Teacher: Prof. Naveen Kashyap
- Level: Undergraduate
- Language: English
- Subjects: Society and politics
- Source: [NPTEL](https://nptel.ac.in/courses/109103136)
- Licence: [CC BY-NC-SA](https://nptel.ac.in/faq) (Non-commercial use only.)
- Syllabus: [at the source](https://nptel.ac.in/courses/109103136)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Human beings have basic needs that they fulfill by making transactions in the market.Transactions mostly in the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.

Intended audience: UG/PG/PhD

## Lectures

1. [Lecture 01: Introduction to Consumer Psychology - I](https://invisiblenetwork.ai/learn/nptel/109103136/ccc7cfa2f929) (YouTube)
2. [Lecture 02: Introduction to Consumer Psychology - II](https://invisiblenetwork.ai/learn/nptel/109103136/4999a57407ac) (YouTube)
3. [Lecture 01: Problem Recognition - I](https://invisiblenetwork.ai/learn/nptel/109103136/f626c3d8d52e) (YouTube)
4. [Lecture 02: Problem Recognition - II](https://invisiblenetwork.ai/learn/nptel/109103136/e92cfe80b295) (YouTube)
5. [Lecture 01: Alternate Evaluation - I](https://invisiblenetwork.ai/learn/nptel/109103136/e45e14feabec) (YouTube)
6. [Lecture 02: Alternate Evaluation - II](https://invisiblenetwork.ai/learn/nptel/109103136/60fcd33ab1e8) (YouTube)
7. [Lecture 03: Alternate Evaluation - III](https://invisiblenetwork.ai/learn/nptel/109103136/b320c9070258) (YouTube)
8. [Lecture 01: Post Purchase and Consumption - I](https://invisiblenetwork.ai/learn/nptel/109103136/aba609f38ec9) (YouTube)
9. [Lecture 02: Post Purchase and Consumption - II](https://invisiblenetwork.ai/learn/nptel/109103136/f60f1c70ae59) (YouTube)
10. [Lecture 01: Perception and Cognition - I](https://invisiblenetwork.ai/learn/nptel/109103136/38e91ad791f3) (YouTube)
11. [Lecture 02: Perception and Cognition - II](https://invisiblenetwork.ai/learn/nptel/109103136/5bd7bbf9d71c) (YouTube)
12. [Lecture 03: Memory and Learning - I](https://invisiblenetwork.ai/learn/nptel/109103136/24063e82249e) (YouTube)
13. [Lecture 01: Memory and Learning - II](https://invisiblenetwork.ai/learn/nptel/109103136/dd091f90cb16) (YouTube)
14. [Lecture 02: Emotion, Motivation and Mood - I](https://invisiblenetwork.ai/learn/nptel/109103136/0a3394f7adb6) (YouTube)
15. [Lecture 03: Emotion, Motivation and Mood - II](https://invisiblenetwork.ai/learn/nptel/109103136/b1fd00afcaf1) (YouTube)
16. [Lecture 01: Attitude and Attitude Change - I](https://invisiblenetwork.ai/learn/nptel/109103136/97017b441bb1) (YouTube)
17. [Lecture 02: Attitude and Attitude Change - II](https://invisiblenetwork.ai/learn/nptel/109103136/f43739b2221c) (YouTube)
18. [Lecture 01: Communication and Persuasion - I](https://invisiblenetwork.ai/learn/nptel/109103136/684e4e24ed2a) (YouTube)
19. [Lecture 02: Communication and Persuasion - II](https://invisiblenetwork.ai/learn/nptel/109103136/c22266102999) (YouTube)
20. [Lecture 03: Final Summary](https://invisiblenetwork.ai/learn/nptel/109103136/b33e229c4d9d) (YouTube)