# Technology-based Business Transformation

- Institution: Massachusetts Institute of Technology
- Department: Engineering Systems Division
- Teacher: Prof. Irving Wladawsky-Berger
- Term: Fall 2007
- Level: Graduate
- Language: English
- Subjects: Computer science, Engineering, Business and management
- Source: [MIT OpenCourseWare](https://ocw.mit.edu/courses/esd-57-technology-based-business-transformation-fall-2007/)
- Licence: [CC BY-NC-SA 4.0](https://creativecommons.org/licenses/by-nc-sa/4.0/) (Non-commercial use only.)
- Syllabus: [at the source](https://ocw.mit.edu/courses/esd-57-technology-based-business-transformation-fall-2007/pages/syllabus/)
- Readings: [at the source](https://ocw.mit.edu/courses/esd-57-technology-based-business-transformation-fall-2007/pages/readings/)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

This course covers how to leverage major technology advances to significantly transform a business in the marketplace. There is a focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to fail. Class material draws from concrete experiences of IBM’s major transformation in the late 1990s, when it aggressively embraced the Internet and came up with its e-business strategy.

## Lectures

1. [3. Strategy formulation - the internet and the Web as major disruptive forces; Coming up with the IBM internet strategy; The future of the internet](https://invisiblenetwork.ai/learn/mit/esd-57-technology-based-business-transformation-fall-2007/4da1ff191e92) (Video)
2. [4. Strategy formulation - key internal factors](https://invisiblenetwork.ai/learn/mit/esd-57-technology-based-business-transformation-fall-2007/4b0181dad6af) (Video)
3. [5. Operationalizing the strategy - key internal factors; Market and application segmentation, internal measurements, management reviews](https://invisiblenetwork.ai/learn/mit/esd-57-technology-based-business-transformation-fall-2007/127be19f31ab) (Video)
4. [6. Operationalizing the strategy - key external factors; Major role of market experimentation and end-user innovation](https://invisiblenetwork.ai/learn/mit/esd-57-technology-based-business-transformation-fall-2007/da5ec3a405cd) (Video)
5. [9. The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy](https://invisiblenetwork.ai/learn/mit/esd-57-technology-based-business-transformation-fall-2007/fdc78a622260) (Video)
6. [10. Organization and cultural issues - building and managing a virtual organization](https://invisiblenetwork.ai/learn/mit/esd-57-technology-based-business-transformation-fall-2007/61b7ad422101) (Video)